Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.
ATN reviews The Manner SoHo, a boutique downtown New York City hotel that includes ClassPass credits in every stay.
Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.
Odyssey, a mushroom-powered functional energy drink brand, is coming to U.S. airports including JFK, LaGuardia and Chicago O'Hare.
Othership announced plans to open a 14,000-square-foot UES location in 2027 that will feature the brand's first "social spa" concept.
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
Peloton is closing out the year with a decisive push into yoga through the introduction of three new instructors and the debut of Sculpt Flow.
ATN reviews Smile House, which offers a new take on dental care, blending a wellness-oriented setting with a more personalized approach.
Ultrahuman Home gets its biggest upgrade yet, adding respiratory tracking, deeper environmental insights and AI-enabled sound detection.
We've rounded up the best Black Friday fitness and wellness deals on gym memberships, class packages, facials and more across the U.S.
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