Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Through collabs with Joe Burrow and Jimmy Butler, Alo is spotlighting performance-driven essentials that balance recovery and everyday wear.
Pvolve and Jennifer Aniston are introducing the "Longevity Bundle," developed in collaboration with the brand's head trainer Dani Coleman.
Robin Arzón, Peloton's VP of fitness programming and a highly popular instructor, shares details on the brand's new partnership with Hyrox.
Powered by adaptive resistance and led by instructor Kristin McGee, Tonal aims to bring the reformer Pilates experience into people's homes.
Hyperice's Normatec Elite Hips deliver cordless, clinical-grade compression therapy for the hips, IT bands and lower back.
Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.
Nike Global Trainer Joe Holder partnered with Vita Coco to turn Brooklyn's Domino Park into the Concrete Jungle Gym.
Matt Wilpers spoke with ATN about his Fitness Recovery Challenge with Core Power, which spotlighted simple, sustainable ways to recover.
From advanced recovery tech and smartwatches to collagen, coffee and clean air, here’s a look at standout Amazon Prime Day deals this fall.
Smart ring maker Ultrahuman has unveiled two initiatives to make preventive healthcare more accessible: Vision Cloud and Blood Vision Essentials.
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