Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Equinox Hotels Sleep Lab

I Tried the Sleep Lab by Equinox Hotels

The latest science-backed experience from Equinox Hotels and sleep expert Dr. Matthew Walker promises next-level recovery. Here's our review.

woman smiles while wearing an Oura ring

Oura Deepens Women’s Health Push With New Pregnancy, Perimenopause Tools

Oura is launching a redesigned Pregnancy Insights experience and the smart ring maker's first-ever perimenopause feature.

people inside of a movie theater

ClassPass Debuts in Movie Theaters, Expanding Beyond Wellness

The launch is ClassPass' first major departure from fitness, spa and wellness, signaling a shift into broader lifestyle categories.

tablet shoes people exercising in an Apple Fitness+ class

Apple Fitness+ Partners With GLP-1 Provider FuturHealth

FuturHealth, a provider of weight-loss solutions including GLP-1s, will offer Apple Fitness+ at no additional cost to its members.

women raise their arms in celebration

The Movement Club, Love Wellness Partner on Summer Reset Program

Lindsay Arnold and Lo Bosworth's brands are teaming up for a two-week summer reset with quick workouts and wellness tips for women.

headshot of Saad Alam

How Hone Health Is Changing The Conversation Around Longevity

Saad Alam co-founded Hone Health to shift self-care from quick fixes to proactive longevity by focusing on biomarkers and hormone […]

everyday dose coffee bag

Everyday Dose Expands Into Target, Bringing Functional Coffee to the Masses

Everyday Dose brings its jitter-free, functional coffee blends to over 1,500 Target stores nationwide, offering a daily brew that supports focus, energy and gut health.

Ladder's Jennifer Jacobs

Jennifer Jacobs on Her New Ladder Workout Series: ‘This Isn’t About Pushing Harder for the Sake of It’

The former Peloton star's new 30-minute, dumbbell-only program shifts the focus from aesthetics to building "lasting strength."

ClassPass Sunlife

ClassPass Deepens Its Food & Beverage Integration Featuring SunLife Organics

ClassPass users in 10 cities can now order SunLife Organics through the app, as the platform expands its push into food and beverage.

AG1 New Flavors

AG1 Next Gen Gets a Flavorful Upgrade With Three New Launches

AG1, known for its foundational daily health supplement, has introduced 3 new flavors to its AG1 Next Gen line: Berry, Citrus and Tropical.