credit: City Fitness
The neighborhood gym operator will open two Hoboken clubs this year as fitness brands increasingly eye New Jersey as a competitive market

After nearly two decades building a footprint in Philadelphia, City Fitness is expanding outside its home market for the first time with two new clubs coming to Hoboken, New Jersey.

The move gives City Fitness a foothold in a competitive fitness corridor in the New York metro area.

The new locations are planned for Maxwell Place at 1000 Maxwell Lane in September and Southend at 38 Jackson Street in December.

Founded in 2007, City Fitness currently operates eight neighborhood locations across Philadelphia and serves more than 25,000 members. The Hoboken clubs mark the brand’s first expansion outside Philadelphia.

“Nineteen years taught us one thing above everything else: people come back when they feel like they belong,” City Fitness founder and CEO Ken Davies said. “Every City Fitness club carries the same commitment to training, recovery, and community, but takes on the character of the space and the people around it. That’s what we’re excited to bring to Hoboken.”

Both Hoboken clubs will include strength and cardio equipment, Olympic lifting areas, functional turf zones and plate-loaded and selectorized strength sections. They will also feature CF/Thrive, City Fitness’s small-group coaching program developed with strength and conditioning coach Mike Boyle.

Maxwell Place will offer City Fitness’s full suite of boutique-style group fitness studios, including Burn, its HIIT and strength format; Focus, its yoga, Pilates and mind-body studio; Shift, its indoor cycling program; and We/Fit, the brand’s signature bootcamp format. The Southend location will follow later in the year.

Both clubs will also include dedicated recovery spaces with infrared saunas, CryoFuzion recovery pods, Normatec compression therapy, PolarWave dry cold plunge technology, HydroMassage and other premium well-being offerings.

Founding member rates are now available for Hoboken residents ahead of the clubs’ openings.

Top fitness operators are making moves to enter New Jersey. Chelsea Piers Fitness recently confirmed to ATN its plans to open a luxury gym in Jersey City, which neighbors Hoboken.

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