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The Event Fitness & Wellness Owners and Operators Can't Miss.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
The European fitness market grew to 75.5 million members and €39.1 billion in revenue in 2025, per a new Deloitte and EuropeActive report.
Peptide platform Protocole has raised $6 million in seed funding for its referral-only membership model with physician oversight.
Your Reformer has launched InstructorPro and an education suite as HVLP and big box gym operators map out their reformer Pilates strategies.
Techogym has announced a multi-year Google Cloud partnership to power its AI Ecosystem with the latest generative AI technologies.
Yoga Joint has raised $5.5 million as it prepares to debut in New York City this fall and scale beyond the Northeast.
Les Mills has launched a YouTube docuseries following eight fitness instructors competing for a spot on the brand's global filming team.
Solidcore is piloting a new conditioning format at its Navy Yard studio, testing whether there's room to grow beyond the reformer.
NYSC has partnered with Zing Coach to launch MYCO, an AI-powered fitness coach designed to deliver personalized programming to all members.
UFC Gym is expanding into Spain with a seven-site deal that converts six CR7 Fitness gyms as the brand accelerates its global growth strategy
Matrix Fitness has expanded its luxury hotel presence with the U.K.'s first complete Onyx Collection and a renewed partnership with ILHA.
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