Club Pilates Founder Finds ‘Fountain of Youth’ With Red Lite Gym, Gears Up To Franchise
Allison Beardsley believes Red Lite Gym, her new red light therapy fitness concept, can become even bigger than Club Pilates.
Xponential CEO Not Worried About Recession Fears: ‘Our Consumer Is Resilient’
Anthony Geisler said Xponential is well-positioned to thrive post-pandemic, highlighting the brand's ability to grow during COVID.
GymGuyz Names President, Eyes Rapid Franchise Growth
GymGuyz, an on-site personal training company, is aiming to award another 75 territories by the end of the year.
Stride Fitness Celebrates June With Special Events, Free Class Promo
Stride Fitness plans to commemorate Men’s Health Month and Father’s Day with a complimentary first class for all fathers.
David Barton Opens Gym U, a New Luxury Fitness Facility in NYC
Now open in NYC's Chelsea neighborhood, Gym U features an ornate yet modern aesthetic and plenty of high-end amenities.
Lululemon CEO Defends Firing Employees Who Intervened in Robbery: ‘It’s Only Merchandise’
Lululemon CEO Calvin McDonald said the employees failed to abide by the company’s zero-tolerance policy for engaging thieves during a robbery.
F45 Taps Pro Retail Agency BDA for Branded Merchandise
F45 Training has partnered with Bensussen Deutsch & Associates to create a new line of merchandise to be sold on its website and in studios.
Ice Barrel Gets Investment, Credit Line From Solidcore Founder Anne Mahlum
Ice Barrel received a $265,000 investment from Mahlum, who also extended a line of credit worth $1.5 million to the cold therapy company.
Jennifer Aniston Inks Deal With Pvolve, Will Star in Fitness Ads
Former "Friends" Star Jennifer Aniston will also advise Pvolve on its marketing, product and programming strategies.
Lululemon’s New Deal With Xponential Signals Move Away From Mirror
Lululemon and Xponential Fitness are partnering to bring more digital workouts to Lululemon Studio, the athleisure company's app.