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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
The virtual and online fitness market is anticipated to reach $256.97 billion by 2032, up from $15.82 billion in 2022, per market research.
A new market has emerged which focuses on maintaining the lean muscle mass of consumers taking weight-loss drugs like Ozempic.
Lumin Fitness has signed its first franchise agreement, with Verge Fit Holdings, which plans to open 13 locations across Texas.
Calia, a women’s activewear brand sold at Dick’s Sporting Goods, has launched a new collection featuring a revolutionary new fiber.
Run Legends has been a hit with gaming and workout enthusiasts, indicating that gamified fitness can be simple yet effective.
Mike Fisher, formerly of Etsy, Quigo, AKF Partners and PayPal, will lead the nutrition and food-tracking app.
EGYM has hired Chris Clawson and Rob Barker to key positions as the fit tech giant looks to continue its rapid global expansion.
PowerPass looks to disrupt the third-party booking platform sector for fitness and wellness with revenue-sharing and fair-review features.
Peloton has officially closed the door on its push for U.S.-based manufacturing, selling its once-hyped Output Park factory.
C4 maker Nutrabolt acquires a 20% stake in Bloom in a deal that sees the influencer-founded supplement brand raise $90 million in total.
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