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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
StretchLab, the leading assisted stretching franchise under Xponential Fitness, has hit a new milestone with 500 studios in North America
Peloton and Costco have partnered for the holidays to sell the Bike+ to members of the warehouse retailer.
Strong Pilates, a Pilates franchise hailing from Australia, is entering the U.S. with 100 confirmed studios across the country.
Bodybuilding.com has laid out its plans for 2025 and beyond, with a revamped house line, new products, a fitness app and in-person events.
Gold's Gym is expanding in Toronto as part of a broader expanion strategy for North Amerca, with 17 gyms slated to open
A unique partnership between McDonalds and WithU resulted in an explosive number of sign-ups to the fitness app.
The Picklr, an indoor picklball franchise backed by Drew Brees, is expanding into Canada following a master franchise agreement with TPC.
The first AI-powered gym, Fred Fitness, will open in Santa Monica early 2025 with EGYM technology and cardio equipment from Matrix.
Superset has launched Freeform Workouts to modernize workout programming for fitness trainers and give clients an enhanced mobile experience.
The popularity of Pilates classes could lead to a boom in at-home Pilates equipment, according to a new report.
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