Pvolve Plans Boston Launch for 2025

Pvolve’s Boston opening next year will mark it’s first studio in Massachusetts

Pvolve is headed to Boston in 2025, marking the functional fitness franchise’s entry into Massachusetts.

Amanda Reiss, a local entrepreneur and longtime runner and swimmer, is eager to share Pvolve’s method with Boston-area fitness enthusiasts. 

“I know how much your body goes through with repetitive movements and impact over time,” Reiss said. “Pvolve builds you up instead of tearing you down, improving both sports performance and competitive longevity while boosting everyday fitness, energy, and wellness for all ages and abilities. With Pvolve, I have the opportunity to combine my personal interests and business skill set to build something exciting within my own community.”

Although the studio site hasn’t yet been determined, Reiss confirms Pvolve will either open in Wellesley, Needham, Newton, or Brookline.

“Amanda’s exceptional marketing expertise and insightful business acumen position her perfectly to introduce Pvolve to Boston, one of the nation’s premier health and wellness markets,” Pvolve president Julie Cartwright said. “We’re thrilled to bring our unique method to such a vibrant city and confident that Amanda’s passion and proven success will drive the growth of this location.”

This month, the functional fitness franchise launched a new brand campaign highlighting its spokesperson and A-lister Jennifer Aniston, an outspoken fan of Pvolve. The franchisor signed on the celebrity as a brand ambassador and advisor last year.

Pvolve also recently announced the results of a clinical study from the University of Minnesota, validating Pvolve’s fitness method as a solution for improving chronic lower back pain.