Zumba Partners with Wellhub

The #1 dance fitness brand and the corporate wellness platform are stepping up the beat by giving millions of employees access to Zumba classes

Zumba and corporate wellness platform Wellhub have joined forces, giving millions of employees access to the global dance fitness leader’s energetic classes.

Wellhub (formerly Gympass) connects employees with partners across fitness, mindfulness, therapy, nutrition and sleep for one subscription and has attracted over 15,000 companies across 11 countries.

“At Zumba, we believe that exercise should be enjoyable and accessible to everyone,” Zumba co-founder and CEO Alberto Perlman said. “Our partnership with Wellhub allows us to bring our unique fitness programs to millions of employees around the world, encouraging them to prioritize their health and well-being through the power of dance.”

Zumba’s deal with Wellhub does more than get employees fit and feeling good — it also helps the dance fitness brand reach new members. Wellhub topped three million employee subscribers as of August and serves as a funnel for partners, with 90% of its members being new to the gyms they visit or apps they use.

“Zumba classes add a fun new workout option to the extensive offerings in our employee subscription,” said Massi Sardi, vice president and head of partnerships at Wellhub. “We’re excited to welcome them to our network and bring their credibility and dynamic classes to our subscribers.”

Wellhub subscribers on the Starter Plan and above in the U.S., U.K., Ireland, Italy and Germany can access Zumba classes on the Wellhub app. The partnership will expand to Brazil, Spain, Argentina, Chile and Mexico by the end of 2024.

Zumba has forged several partnerships this year, including one with Crunch Fitness, Noom and Samsung Health.