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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
A new market report finds that AI in fitness and wellness is projected to hit $34.73 billion by 2031, with North America poised to dominate.
Pro driver Charles Leclerc has partnered with Eight Sleep, joining 300+ pro athletes using the brand’s smart sleep technology.
Clubessential Holdings has acquired software-as-a-solution provider Momence, adding to its portfolio of brands.
With barriers to traditional healthcare on the rise, fitness facilities are emerging as essential players in preventative health
Unleashed Brands, the parent company of youth enrichment franchises like The Little Gym and Urban Air, has acquired Water Wings.
Pvolve, the boutique fitness franchise Jennifer Aniston credits for keeping her strong, is expanding to new cities in the U.S.
Club Pilates is expanding into Belgium, Luxembourg and Monaco, adding 36 studios over the next decade as its global growth accelerates.
Luxury hotelier Equionox Hotels has tapped Stripes Beauty for an indulgent experience for women navigating perimenopause and menopause.
Strength and conditioning franchise MADabolic has teamed with GoRuck for weekly Ruck Clubs, launching this spring.
Celsius has added new sugar-free and caffeine-free hydration powder sticks to its product portfolio, appealing to Gen Z.
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