Now Reading
Planet Fitness CMO Recounts Pandemic Pivot



Planet Fitness CMO Recounts Pandemic Pivot

Planet Fitness

The arrival of the pandemic in first quarter 2020 brought 52 consecutive quarters of growth at Planet Fitness to a screeching halt. 

The company had just opened its 2000th club. Jeremy Tucker, formerly the head of Nissan’s North American marketing, had been CMO at the company for a little over 100 days.

“We closed all of our Planet Fitness locations within a matter of days, most of them within a 24-hour period,” Tucker recounted during his speech… READ MORE @ MediaPost

Scroll To Top