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Tonal Announces Partnership with Theragun

SAN FRANCISCO, April 27, 2020 -- Tonal, the world’s most intelligent home gym and personal trainer, today announced it is partnering with Theragun, the leader in percussive therapy. In addition to Theragun being available for purchase on Tonal.com starting in May and at select retail locations, Tonal is kicking off the partnership with an exclusive...

Staff Editor • Apr 27 2020

Peloton stock pops after reporting largest class ever

Shares of Peloton finished the day up more than 6% Friday after the company said it held its largest class ever earlier this week, with more than 23,000 people streaming it from home... Read More at CNBC

Staff Editor • Apr 25 2020
Finance

New York Sports Clubs to Finally Refund Fees, Credit Fees, Amid Coronavirus Closure

New York Sports Clubs has agreed to issue credits and refunds of membership fees during during coronavirus closures, officials announced Friday.

Staff Editor • Apr 25 2020

Meal Kits Had Their Chance. Covid-19 Has Given Them Another One

Sales are up, but analysts question whether momentum is sustainable

Staff Editor • Apr 24 2020

After failed FlyWheel deal, New York Sports Club considers bankruptcy

The gym chain’s owner, Town Sports International Holdings, is considering a potential Chapter 11 bankruptcy filing, according to Bloomberg. The chain has been in talks with lenders and advisors over a $200 million loan coming due in November... Read More @ TheRealDeal

Staff Editor • Apr 15 2020
Fitness

2020 IDEA® World Convention Cancellation Announcement

It is with a very heavy heart that we must cancel the 2020 IDEA World Convention, July 8-12, in Anaheim, CA. Despite making every effort to host the event as planned or to postpone it, the reality is that it cannot take place due to uncertainty surrounding the COVID-19 crisis.

Staff Editor • Apr 15 2020

The Future Of Nutrition Isn’t What You Think

Over the last decade, smartphones have gone from slow-moving bricks to supercomputers. Space exploration has become a legitimate industry. Agricultural discoveries have changed the way farmers source, plant and harvest crops. Everything has changed — everything except for nutrition... Read More @ Forbes

Staff Editor • Apr 13 2020
Whoop

By detecting early signs, Boston fitness tracking company WHOOP says it’s helping further COVID-19 research

WHOOP, a Boston-based fitness and performance company, has stepped in to help conduct research on detecting early signs of the virus before symptoms even show up.  Founded in 2012 by Will Ahmed, John Capodilupo and Aurelian Nicolae, all of whom attended Harvard, WHOOP is a fitness strap-band designed to help people better understand their bodies...

Staff Editor • Apr 11 2020

Coronavirus ClassPass CEO: The Feds Need To Flex Their Muscles To Help The Fitness Industry

For the fitness industry, ClassPass CEO Fritz Lanman told Karen Webster, the last several weeks have been nothing short of “catastrophic” for the industry as a whole. Every player has been left scrambling to figure out how to shut down their business, provide for their staff, and then stay alive long enough to ride out...

Staff Editor • Apr 06 2020
Tech

Aaptiv and Xponential Fitness Announce Partnership to Enhance Studio Workouts with Streaming Content

IRVINE, Calif., April 24, 2020 /PRNewswire/ -- Aaptiv, the leading provider of premium digital health and wellness content, and Xponential Fitness, a curator of boutique fitness brands across fitness & wellness verticals, today announced a partnership by which subscribers of Xponential Fitness' GO subscription, their digital fitness platform, can access Aaptiv's audio-guided and structured workouts....

Staff Editor • Apr 03 2020
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