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Finance

Peloton Sales Surge 172% as Pandemic Bolsters Home Fitness Industry

For Peloton, the pandemic has been profitable. The at-home fitness company announced its first-ever quarterly profit, which was bolstered by a 172% surge in sales and more than 1 million people subscribing to its streaming classes. Peloton (PTON) has seen its fortunes soar this year because of... READ MORE @ CNN

Staff Editor • Sep 12 2020
Fitness

How 305 Fitness Founder Sadie Kurzban Is Pivoting Her Business Model Amid Covid-19 Closures

While hundreds of New York’s boutique fitness studios are still fighting to reopen, one company is resolute to remain shut through the rest of 2020.

Staff Editor • Sep 12 2020
Fitness

Fitness Studio Owners Sue New York City for Barring Them From Reopening with Other Gyms

The owners of hundreds of New York City indoor fitness studios are suing Mayor Bill de Blasio for barring them from reopening their businesses along with the rest of the city's gyms last week.

Staff Editor • Sep 11 2020
Finance

Sports Counterfeits Spike during Pandemic, but Hope for Rights Holders as Battle Goes Online

There has been a 110% increase in counterfeits in the sports sector during the coronavirus pandemic, according to new research from Red Points. The brand protection company recorded that online sports goods counterfeits had also increased by nearly double the rate of other products during the second quarter of this year.

Staff Editor • Sep 11 2020
how-covid-19-affects-functional-beverage-industry
Nutrition

How COVID-19 Will Affect Functional Beverage Industry 

Fitness studios & gyms could start offering vending machines with functional beverages beyond traditional energy & performance drinks.

Louisa Lawless • Sep 11 2020
Fitness

Yoga Teachers and Studios Seek Shelter Online as Covid-19 Pulverizes Studios  

The Yoga Industry Struggles to Pivot, Teachers and Studios Seek Shelter Online as Covid-19 Pulverizes Studios

Nick Keppler • Sep 11 2020
Finance

Xponential Fitness Signs Exclusive Multi-Year Global Deal with ClassPass, Includes Video and Corporate Wellness

Xponential names ClassPass the exclusive B2C and B2B aggregator and Corporate Wellness partner for Xponential brands worldwide.

Staff Editor • Sep 09 2020
Fitness

Orangetheory Fitness CEO Peddles Inaccurate Information to Lure Members Back to the Gym

On the last Friday in August, Dave Long, the CEO of Orangetheory Fitness (OTF), emailed a “pep talk” to members of the fitness studio. In a 500-word screed, Long announced that more OTF studios would be reopening as an increasing number of states begin to lift restrictions on public gatherings and return to a semblance...

Staff Editor • Sep 09 2020
Fitness

Peloton Announces More Expensive Bike, Cheaper Treadmill; Shares Surge

Peloton announced a slew of new equipment launches on Tuesday, including a lower-priced, high-tech treadmill and a more expensive bike option with a rotating screen.

Staff Editor • Sep 09 2020
The American Fitness Industry Lost 58 Percent of Its Revenue in 2020
Finance

N.Y. Sports Clubs Members Get New Bills From Struggling Gym

Members of New York Sports Clubs, the fitness chain that warned it’s close to bankruptcy, woke this week to find that an automated monthly charge for dues has been fully reinstated as the gyms partially reopen.

Staff Editor • Sep 08 2020
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