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an in-studio Pvolve class with women working out
Fitness Business

ATN Week in Review: Fitness & Pharma Are Growing Closer

Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.

Josh Liberatore • Feb 13 2026
Gunnar Peterson
Fitness

Gunnar Peterson on Why Workout Intensity Still Matters in the Recovery Era

Celebrity trainer Gunnar Peterson discusses how he's approaching recovery, strength training and wellness tech in the modern fitness world.

Elizabeth Ostertag • Feb 13 2026
Rendering of a room in Reforming Pilates' upcoming NYC studio
Fitness

Reforming Pilates Is Building a Three-Story Studio in an NYC Carriage House

A luxury Pilates brand is turning a vintage New York City carriage house into the largest Pilates studio in the U.S.

Courtney Rehfeldt • Feb 13 2026
Aldous & Associates
partnership

Why the Most Forward-Thinking Gyms Are Rethinking Collections 

How a long-ignored part of the member lifecycle is becoming a strategic lever for retention and revenue. For most fitness operators, collections is the least…

Athletech Studios • Feb 13 2026
member exclusive

In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex

Health metrics such as sleep scores and VO2 max are now status symbols. A neuroscientist says the obsession runs deeper than wellness — and so do the risks.

Courtney Rehfeldt • Feb 12 2026
Shoot 360 basketball court
Fitness

LA Fitness Adds AI-Powered Basketball Courts From Shoot 360

Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.

Ani Freedman • Feb 12 2026
Fitness

Nike Strength Signs Equipment Deal With Everlast Gyms in UK, Ireland

Nike's strength training equipment will roll out across 25 Everlast Gyms in the UK and Ireland, the sides announced.

Ani Freedman • Feb 12 2026
people walking wearing backpacks
Wellness

Broken Science Initiative, MetFix To Host ‘Mastermind’ Health Retreat for Industry Pros, Clinicians

The Unbreakable Health Retreat is "closer to an elite mastermind and wellness retreat than a traditional medical conference," the event's producer says.

Ani Freedman • Feb 12 2026
Fitness

The Best Valentine’s Day Fitness & Wellness Promotions

Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.

Courtney Rehfeldt • Feb 12 2026
Tech

Oura-Mira Partnership Marks Next Step in Women’s Health Tracking

Oura is bringing its continuous monitoring data to Mira users, who will be able to put symptoms like fatigue, poor sleep and stress in the context of hormonal fluctuations.

Ani Freedman • Feb 12 2026
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Earnings Roundup: Peloton Rises, Planet Fitness Falls

Finance

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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