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Fitness

Nike Strength Signs Equipment Deal With Everlast Gyms in UK, Ireland

Nike's strength training equipment will roll out across 25 Everlast Gyms in the UK and Ireland, the sides announced.

Ani Freedman • Feb 12 2026
people walking wearing backpacks
Wellness

Broken Science Initiative, MetFix To Host ‘Mastermind’ Health Retreat for Industry Pros, Clinicians

The Unbreakable Health Retreat is "closer to an elite mastermind and wellness retreat than a traditional medical conference," the event's producer says.

Ani Freedman • Feb 12 2026
Fitness

The Best Valentine’s Day Fitness & Wellness Promotions

Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.

Courtney Rehfeldt • Feb 12 2026
Tech

Oura-Mira Partnership Marks Next Step in Women’s Health Tracking

Oura is bringing its continuous monitoring data to Mira users, who will be able to put symptoms like fatigue, poor sleep and stress in the context of hormonal fluctuations.

Ani Freedman • Feb 12 2026
interior of a Stride Fitness gym
Fitness Business

Treadmill Concept Stride Fitness Rebrands Around Strength Training

To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.

Ani Freedman • Feb 12 2026
partnership

How Pari Passu Venture Partners Is Reshaping Health and Wellness Investing

A closer look at how investors behind Function Health, Ammortal and Blueprint have created a model that gives accredited operators and executives access to selective…

Athletech Studios • Feb 12 2026
Wellness

Exercise Is Just as Good as Therapy for Mental Health, Researchers Find

A large-scale review found that cardio led to the strongest reductions in anxiety and depression symptoms, but all forms of exercise performed well.

Ani Freedman • Feb 11 2026
Longevity

Amazon Enters Lab-Testing Race Through Lifeforce Partnership

Amazon just became the next major player to enter the biomarker blood testing wars with the launch of Health Insights.

Ani Freedman • Feb 11 2026
Cambiotics CEO and co-founder
Wellness

Danish Startup Raises $5M To Remove Forever Chemicals From Your Body

Cambiotics has landed $4.7M to bring a PFAS-targeting probiotic to market as concern over “forever chemicals” grows.

Courtney Rehfeldt • Feb 11 2026
Craig Moody
Fitness Business

CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution

Founded by Craig Moody in 2012, Shoot 360 currently has over 60 locations — and its tech is used by nearly every NBA team

Josh Liberatore • Feb 11 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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