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Fitness

Zumba, Noom Partner on Fitness Content, Instructor Coaching

Zumba instructors can gain an edge by becoming Noom Mindset Coaches as the dance-fitness brand continues to expand its reach.

Courtney Rehfeldt • Aug 08 2024
Tech

Unscripted: Proteus Motion CEO Sam Miller on Measuring Strength & Power

Sam Miller, CEO of Proteus Motion, a strength measurement technology and equipment provider, joins Athletech News' Unscripted podcast.

Athletech Studios • Aug 08 2024
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Finance

Planet Fitness Reports Strong Q2, Charts Next Chapter Under New CEO

New Planet Fitness CEO Colleen Keating says the gym giant will pursue Gen Z, test its Black Card pricing and focus on international growth.

Courtney Rehfeldt • Aug 08 2024
partnership

Rain, Snow or Sunshine, BeaverFit Fitness Products Endure

Unlike many brands, BeaverFit equipment is built to last in outdoor fitness environments, even in the toughest of elements.

Athletech Studios • Aug 08 2024
French Squirrel products
Reviews

Product of the Week: French Squirrel Offers Truly Tasty Healthy Snacks

French Squirrel offers nutrient-dense and delicious options that are vegan, gluten-free, organic and date sugar-sweetened.

Elizabeth Ostertag • Aug 07 2024
Ice Barrel CEO Wyatt Ewing
Wellness

Ice Barrel CEO Wyatt Ewing on the All-New Chiller, Innovating in Cold Therapy

The Ice Barrel Chiller allows users to maintain the water temperature in their Ice Barrels, a major step forward for the cold therapy brand.

Josh Liberatore • Aug 07 2024
Fitness Business

FS8 Opens Studios in Europe & U.S. Amid Global Expansion Plans

Pilates, yoga and tone workout brand FS8 has announced its plans to expand across the U.K. and Europe as part of its ambitious growth plan.

Magdalena Becker • Aug 07 2024
Fitness Business

Keepme Introduces AI-Powered Membership Sales Agents

Too many fitness brands are leaving prospective fitness members with inquiries "on read," according to a new study from Keepme.

Courtney Rehfeldt • Aug 07 2024
New Oura chief design officer Miklu Silvanto
Tech

Oura Adds Another Apple Exec in New Chief Design Officer

Miklu Silvanto, an Apple and Airbnb vet, will oversee the visual design of Oura's hardware and software products.

Elizabeth Ostertag • Aug 07 2024
woman competes at Tone House event in NYC
Fitness

NYC Fitness Studio Tone House Sets Sights on Expansion

As Tone House brings its signature Turf Wars event in Toronto, the NYC-based group strength and conditioning brand is eyeing serious growth.

Elizabeth Ostertag • Aug 07 2024
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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