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Fashion

Lululemon Leans into Member Perks

Athleisure giant Lululemon is bolstering its complimentary membership program with special members–only perks.

Courtney Rehfeldt • Sep 03 2024
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Industry News

Amazfit Named Official Wearable Partner & Timekeeper of Hyrox

Hyrox, the competitive fitness racing company, has announced a two-year partnership with Zepp Health Corporation.

Elizabeth Ostertag • Sep 03 2024
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Reviews

The Best Pilates Gear For Powering Through Your Next Reformer Class

Our Pilates-obsessed editors have tested out the top activewear & fitness brands at all price points, including Lululemon, Alo, Beyond Yoga, Amazon & more.

Taylor Jean Stephan • Sep 03 2024
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Finance

Outside Inc. Acquires MapMyFitness to Scale Platform

Outside Inc. has acquired MapMyFitness in a major push to scale its digital platform, making it the largest advertising network ...

Courtney Rehfeldt • Sep 03 2024
Tech

Youll Lets Gyms Monetize Community Beyond the Four Walls

Youll empowers fitness brands to monetize content and build community with their own custom-branded app.

Athletech Studios • Aug 31 2024
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Fitness Business

MADabolic Appoints Kristi Wass to Executive Team as VP of Marketing

With a focus on strategic growth, Kristi Wass will spearhead marketing initiatives to enhance the franchise’s brand

Magdalena Becker • Aug 30 2024
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Wellness

U by Kotex Introduces the Cramp Clause for Women With Period Pain

It’s never easy to cancel or skip a workout class due to period pain, but U by Kotex is making it easier for women.

Elizabeth Ostertag • Aug 30 2024
Lululemon storefront
Finance

Lululemon Cuts Full-Year Guidance as Competitors Circle

It’s been a rough summer for Lululemon, marred by a failed leggings launch and slumping sales in its women category.

Courtney Rehfeldt • Aug 30 2024
Tech

Xivic Helps Fitness Brands Win in the Digital Age

A modern tech consulting firm, Xivic's solutions range from QR code-based workouts to something as sophisticated as a vocal biomarker analysis.

Athletech Studios • Aug 30 2024
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Fitness Business

How PickleRage Uses Technology and Partnerships to Win the Game

As pickleball surges in popularity across the United States, PickleRage, an indoor pickleball club franchise, is capitalizing on the traction

Elizabeth Ostertag • Aug 30 2024
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Wellness

More Gyms Are Integrating GLP-1s Into Their Offerings, Report Finds

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Planet Fitness Became America’s Top Gym by Doing Less. Can It Stay That Way?

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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