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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

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Eight Sleep Pod 4
Reviews

Review of the Week: Eight Sleep Pod 4 Uses AI to Power Better Slumber

Eight Sleep has generated buzz in the wellness world for its revolutionary approach to sleep health – read our honest review of the Pod 4.

Elizabeth Ostertag • Nov 06 2024
Scott DeRue speaks at an Ironman event
Fitness Business

CEO Corner: The Ironman Group’s Scott DeRue on Building a ‘Lifestyle Brand’

The former president of Equinox, Scott DeRue has served as CEO of Ironman Group since January, overseeing the brand's global endurance events.

Josh Liberatore • Nov 06 2024
two people running along a scenic landscape
Tech

Garmin’s Fitness Segment Revenue Soars in Q3

Garmin has raised its full-year guidance, fueled by a 31% revenue growth in its fitness segment driven by strong demand for wearables.

Courtney Rehfeldt • Nov 06 2024
a woman in a tub
Wellness

These Are the 3 Hottest Wellness Sectors, Per Report

The global wellness economy is forecast to hit $9 trillion by 2028, but three areas in particular are shaping the future of wellness.

Courtney Rehfeldt • Nov 06 2024
partnership

From Surviving to Thriving: Wodify’s Unique Focus on Sustainable Growth

By leveraging real-time data, technical innovation and customer feedback, Wodify helps gym owners maximize growth.

Athletech Studios • Nov 06 2024
an image of MADabolic's Brendon Cullen at the conference
Fitness

MADabolic Rallies Partners and GMs Ahead of Expansion

MADabolic is on track to opening 50 gyms by mid-2025 and recently held a conference in prepartion of its continued expansion.

Courtney Rehfeldt • Nov 05 2024
Wellness JK uses red light therapy
Wellness

As Gyms Enter Wellness and Recovery, Execution Is Key

The global wellness economy now stands at $6.3 trillion, and gyms and health clubs are getting in on the action.

Josh Liberatore • Nov 05 2024
Oner Active founder Krissy Cela
Fitness

Weight Lifting Queen and Oner Active Founder Krissy Cela Shares Her Workout Wear Staples & More

Explore Krissy Cela’s journey with Oner Active, her daily wellness routines, and why her gym-ready pieces, are perfect for weightlifting enthusiasts.

Taylor Jean Stephan • Nov 05 2024
Vitamine Shoppe CEO
Finance

The Vitamin Shoppe Parent Company Files for Bankruptcy

The Franchise Group, the parent company of The Vitamin Shoppe and others, has filed for bankruptcy after going private last year.

Courtney Rehfeldt • Nov 05 2024
Mark Wahlberg in front of upcoming Municipal Gym
Fitness

Mark Wahlberg Opening Municipal Gym in Vegas

Mark Walhberg, the face of F45 and an investor, is opening Municipal Gym in Las Vegas, powered by HVLP operator EoS Fitness .

Courtney Rehfeldt • Nov 05 2024
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Tech

Powering Women’s Health: Optimization & Innovation with Garmin 

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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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