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partnership

BeaverFit’s Attention to Detail Separates It From the Equipment Supplier Pack

BeaverFit has quickly become a trusted equipment and design partner for some of the biggest brands in boutique fitness.

Athletech Studios • Jun 06 2024
Reviews

The Best Father’s Day Gifts for Fitness Dads

From massage guns to recovery footwear to the best in activewear, these are the best father's day gifts for fitness enthusiasts.

Taylor Jean Stephan • Jun 05 2024
CrossFit female trainer with barbell
Fitness

CrossFit Launches Medical Society To Push for Fitness as Healthcare

The new entity, CrossFit Medical Society (CFMS), is designed to educate healthcare professionals on the effectiveness of CrossFit's fitness regimen.

Courtney Rehfeldt • Jun 05 2024
Sam Tooley of Alpha Fit Club
Fitness

CEO Corner: Alpha Fit Club’s Sam Tooley on Winning in Group Fitness

Sam Tooley has grown Alpha Fit Club into one of New Jersey's top group fitness concepts. The brand is now eyeing expansion into other states.

Josh Liberatore • Jun 05 2024
Finance

Xponential Fitness Brands Raise Funds for Cancer Research

Xponential Fitness is collaborating with the American Cancer Society this June, offering donation-based classes and co-branded retail.

Courtney Rehfeldt • Jun 05 2024
partnership

Why Vertical Climbing Machines Are a Must for Gyms & Studios in 2024

VersaClimber machines are low-impact, fun, effective and portable, ticking off many boxes for fitness operators in the post-pandemic environment.

Athletech Studios • Jun 05 2024
An image depicting four Oura smart rings in different colors.
Tech

Samsung Sues Oura Over IP Ahead of Galaxy Ring Launch

Samsung’s lawsuit alleges that Oura’s actions indicate an intention to challenge any new entrants into the U.S. smart ring market.

Elizabeth Ostertag • Jun 04 2024
Finance

Sword Health Raises $130M at $3B Valuation for AI-Powered Healthcare

Sword Health views artificial intelligence as the ultimate tool for democratizing access to high-quality, personalized healthcare.

Courtney Rehfeldt • Jun 04 2024
Hyrox sign at Pier 76 in Manhattan
Fitness

Hyrox Expands Centr Deal, Signs Puma Following NYC Race

After staging its biggest-ever event in the U.S. at Manhattan’s Pier 76, Hyrox is solidifying its presence as a global fitness brand to watch Hyrox,…

Elizabeth Ostertag • Jun 04 2024
Tech

VR Fitness Offers Similar Cardio Benefits to Running, Study Finds

A study found that certain VR workouts on the Supernatural app have similar fitness benefits to activities like running and boxing.

Elizabeth Ostertag • Jun 04 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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