Nautilus Hit With NYSE Non-Compliance Over Low Stock Price

The struggling fitness equipment maker has teased a total company rebrand including a potential name change Nautilus, Inc., the parent […]

Barry's and factor partnership

Barry’s Partners With Factor for To-Go Meals, Themed Workouts

As Barry’s looks to expand, the fitness brand is leaning into partnerships with companies in the food and wellness spaces […]

Youll Answers the Tough Engagement Challenges Content Creators Face

With Youll, wellness creators gain consistent engagement, paving the way for a steady revenue stream If you’re a coach, personal […]

Bala Eyes Wider Consumer Base With Target Retail Deal

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

Product of the Week: Is Pro Oxygen KT Tape Better Than Old-School Alternatives?

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

Peloton, Lululemon Partner on Content as Mirror Gets the Ax

Once competitors, Peloton and Lululemon have entered a five-year global strategic deal centered around content and apparel After abandoning the […]

Exclusive: Xponential Fitness To Unveil VR App for Meta Quest 3

Users can immerse themselves in a virtual fitness studio rendering or cast an instructor into their home with the Quest’s […]

Zumba To Launch VR Fitness Studio Through FitXR

The Zumba studio will offer 32 classes with a variety of music tracks and come in a mixed reality version […]

The Power of Consistency as a Fitness Coach

The world is in a constant search for quick fixes and rapid transformations. As professional coaches, we must preach the […]

Equinox membership

Equinox Beats Racial Discrimination Lawsuit From Fitness Instructor

Equinox was ordered to pay over $11 million in May in a separate race and gender discrimination trial, although the […]