iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24/7 support.
Fitness SF, a family-owned group of eight health clubs in the Bay Area, is the latest fitness brands to blend biomarker testing with training services.
Crunch Fitness, is gearing up for international expansion, hiring former Xponential Fitness executive John Kersh.
Even with an average monthly membership of almost $190, luxury club operator Life Time is seeing waitlists and sky-high retention numbers.
Pvolve has launched an exclusive fitness bundle and workout calendar curated by Jennifer Aniston, the face of its brand.
Goruck is teaming up with the most decorated CrossFit athlete of all time, signaling a broader push into the sportswear category.
As Europe's fitness market surges, Providence Equity Partners believes VivaGym has significant growth potential.
Vibes Music gives fitness professionals the ability to use authentic tracks from popular artists such as Taylor Swift and Drake
Whoop, the Boston-based wearable tech brand, has added C-Suite execs as it expands internationally, including in the burgeoning Gulf region.
Two new studies underscore the beneficial effects that physical fitness has on mental health in children and adolescents – and its long-term impact.
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