BODi Offers Subscription-Free Programs To Drive Downloads
The company formerly known as Beachbody is making classes like P90X, 21 Day Fix and Portion Fix available via an individual purchase model.
Hyrox Launches Training Ecosystem for Gyms Worldwide
People around the world will be able to train for Hyrox fitness races at their local gyms with dedicated equipment and workout programming.
REP Fitness Pushes Deeper Into European Home Gym Market
REP Fitness, a fast-growing equipment supplier, is looking to re-create its American home-fitness success across the pond.
Stakt Aims To Transform Yoga Mat Market With Foldable Design
The Stakt Mat is twice as thick as a standard yoga mat and folds into a block, turning it into a 2nd piece of equipment for various workouts.
Equinox Adds Biomarker Lab Tests in Personalized Health Play
A partnership with Function Health will see Equinox trainers develop specialized programs based on each member's biological profile.
EuropeActive Welcomes New CEO, Elects Board Members
Kai Troll will lead Europe's top non-profit health and fitness organization into its “next great chapter” following strong 2023 results.
Best of Both Worlds: The Rise of High-Intensity, Low-Impact (HILIT) Training
Brands like Solidcore are championing the benefits of HILIT, which combines HIIT's efficiency with a low-impact focus, reducing wear and tear.
Xponential Fitness Loses Pair of Execs, Adds to Lindora Team
Xponential Fitness lost a pair of longtime executives, although it made a key hire for Lindora, its newly acquired metabolic health brand.
F45 Eyes Booming Wellness & Recovery Market To Drive Growth
F45 Training has launched wellness brands like FS8 and Vaura Pilates. It will also embrace recovery as a complement to its core HIIT offerings.
Product of the Week: Is the Future App the Future of Personal Training?
ATN tests and reviews Future, a virtual personal training app with a twist: a real person on the other side of the screen.
