Hyatt Hotels Adds Personal Training Workouts From Future
Personal training platform Future will create custom workouts for participating Hyatt fitness centers as wellness travel takes hold.
Somnee Sleep Headband Maker Hires Tim Rosa as CEO
Tim Rosa, a former Fitbit executive, will look to make Somnee a household name in the world of sleep technology.
Equinox Secures $1.8B for Loans, Club Expansion
Equinox is planning 25-plus new clubs across major markets, securing $1.8 billion in new capital to fuel expansion and repay existing loans.
Studio Spotlight: Solidcore Will Challenge Your Mind & Muscles
Solidcore might be one of the most challenging boutique fitness workouts, and it will almost certainly work your muscles in new ways.
Les Mills Expands Virtual Reach With Fitness On Demand
Les Mills is working hard to make fitness more accessible and available outside the four walls of the gym or studio.
IHRSA 2024: Cardio Still Top of Mind for Fitness Equipment Leaders
Life Fitness, Matrix Fitness and Freemotion Fitness are looking to reenergize the cardio space with premium equipment and on-demand content.
ABC Fitness, DXFactor Partner Around Generative AI
Fitness tech brands ABC Fitness and DXFactor are linking up to support operators with cutting-edge AI and generative AI tools.
Shaping the Future: The Evolution of Fitness Franchises in 2024
The fitness franchise industry is growing fast, with high interest from investors and consumers alike as new modalities emerge.
BFT Franchisees Build Community Through Group Strength & Conditioning
BFT is striking a chord with North Americans for its workouts and its ability to foster connections among members, instructors and owners.
IHRSA 2024: Fitness Brands Balance AI & Community
As the fitness industry embraces AI and digitalization, Barry’s and Technogym are keeping the consumer experience at the forefront.
