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a woman measuring her body with measuring tape
Wellness

It’s Time to Break Up with BMI, Experts Say

A Commission of experts from around the world say its time to say goodbye to BMI and adopt a new definition.

Courtney Rehfeldt • Jan 17 2025
woman running outdoors
Tech

Ultrahuman and InsideTracker Partner to Advance Cardiovascular Health in the U.S.

Ultrahuman and InsideTracker announced a collaboration to focus on cardiovascular health management through blood testing.

Elizabeth Ostertag • Jan 17 2025
a woman holding an Amazon delivery package from the Amazon pharmacy
Fitness

Amazon Layoffs Hit Fitness Group

Amazon has laid off nearly 200 works in its fitness and fashion groups, though it's telehealth services division appears full-steam ahead.

Courtney Rehfeldt • Jan 17 2025
man lifts a dumbbell at an Orangetheory studio
Fitness

Orangetheory Adds HSA/FSA Payments Through Dr. B

If approved, Orangetheory Fitness members can use HSA/FSA funds to pay for memberships, class packs and a heart rate monitor.

Josh Liberatore • Jan 17 2025
man looks surprised at a living room full of clowns
Fitness Business

Breaking Down the Best New Year’s Ad Campaigns in Fitness

With the New Year's rush in full swing, ATN rounds up the ad campaigns top fitness brands are running to kick off 2025.

Josh Liberatore • Jan 16 2025
a screen image of Kiwi Fitness app and its personal coaching features
Fitness

Kiwi Fitness Wants to Be Your New Personal Trainer

Kiwi Fitness, a new strength training app co-founded by a Meta engineer, says it can rival human coaches with its AI and affordabiliity.

Courtney Rehfeldt • Jan 16 2025
an image depicting the Pespire Sauna Studio team in 2024 wrap up photo
Wellness

Perspire Sauna Studio Heats Up

Perspire Sauna Studio, a wellness franchisor centered on heat and contrast therapy, is opening 40 new locations this year.

Courtney Rehfeldt • Jan 16 2025
LA at sunset
Trending

Xplor Mariana Tek and Boutique Fitness Studios Unite to Support LA Wildfire Relief

Together, the boutique fitness industry is showing the world the true meaning of community — one donation at a time.

ATN Staff • Jan 16 2025
an image of healthy food
Nutrition

The Foods Capturing the Wallet Share of GLP-1 Users

Weight-reducing drugs such as Ozempic and Wegovy are changing how Americans eat, paving the way for nutrition brands to make their mark.

Courtney Rehfeldt • Jan 16 2025
Regymen Fitness
Fitness

David ‘Patch’ Patchell-Evans Acquires Majority Ownership of Regymen Fitness

The fitness entrepreneur has acquired a majority stake in the high-intensity group fitness studio franchise, Regymen.

Elizabeth Ostertag • Jan 16 2025
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