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an image of Assault Fitness equipment within a facility designed by Aktiv Solutions
Fitness

Aktiv Solutions and Assault Fitness Team up to Give Facilities an Edge

A new partnership between AKtiv Solutions and Assault Fitness aims to give facilities an edge over the competition.

Courtney Rehfeldt • Jan 18 2025
a man rides on a Peloton bike in a Hilton hotel room
Fitness

Hilton & Peloton Bring Fitness to Your Hotel Room

Peloton and Hilton have deepened their ties to give Hilton guests in-room access to Peloton fitness content.

Courtney Rehfeldt • Jan 17 2025
a Pilates instructors assisting a client
Fitness Business

Pilates Instructors Love Their Jobs Amid Growing Industry Demand

Demand is high for Pilates instructors as franchises expand - but the career can also provid e a sense of fulfillment, Body Balance finds.

Courtney Rehfeldt • Jan 17 2025
equipment inside a Fitness Premier gym
Fitness

Fitness Premier Adds Medical Weight Loss, Eyes Small-Town Gym Growth

A fixture in towns across Illinois, Fitness Premier becomes one of the first affordable gym brands to launch a medical weight loss program.

Josh Liberatore • Jan 17 2025
as a TikTok ban looms, fitness and wellness brands are turning to Instagram
Finance

Fitness & Wellness Brands Shift to Instagram Amid TikTok Turmoil

Athletech News spoke to three wellness influencers to learn where they are headed and how they are preparing for a ban on TikTok.

Courtney Rehfeldt • Jan 17 2025
generic cans
Finance

Anheuser-Busch, 1st Phorm & Dana White to Launch Energy Drink

Beer brands are getting into the energy drink action, with Anheuser-Busch the latest to expand into the space with 1st Phorm and Dana White.

Courtney Rehfeldt • Jan 17 2025
IM8 David Beckham
Nutrition

The Best Products to Supercharge Your Nutrition in 2025

If one of your New Year’s resolutions is to improve your nutrition, Athletech News rounded up the best products to help.

Elizabeth Ostertag • Jan 17 2025
a woman measuring her body with measuring tape
Wellness

It’s Time to Break Up with BMI, Experts Say

A Commission of experts from around the world say its time to say goodbye to BMI and adopt a new definition.

Courtney Rehfeldt • Jan 17 2025
woman running outdoors
Tech

Ultrahuman and InsideTracker Partner to Advance Cardiovascular Health in the U.S.

Ultrahuman and InsideTracker announced a collaboration to focus on cardiovascular health management through blood testing.

Elizabeth Ostertag • Jan 17 2025
a woman holding an Amazon delivery package from the Amazon pharmacy
Fitness

Amazon Layoffs Hit Fitness Group

Amazon has laid off nearly 200 works in its fitness and fashion groups, though it's telehealth services division appears full-steam ahead.

Courtney Rehfeldt • Jan 17 2025
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