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pvolve anti aging tool
Fitness

For Pvolve, Functional Fitness Is the Ultimate Anti-Aging Tool

Pvolve's functional fitness approach is revolutionizing the anti-aging movement. Learn about innovative strength training methods, clinical studies, and rapid expansion, all designed to help you live younger for longer.

Athletech Studios • Aug 21 2024
man and woman flexing
Industry News

FlexIt Expands Global Reach with Launch & Strategic Partnerships

Fitness tech platform FlexIt  is making a move to meet the rising global demand for personalized wellness experiences.

Joy Keller • Aug 20 2024
Crunch CEO Jim Rowley talking on a stage
Fitness

Crunch Fitness Looks to Crush 2025 

Crunch Fitness is reflecting on a momentous year that saw the average opening of more than one new club per week

Courtney Rehfeldt • Aug 20 2024
personal trainer talking to client at kitchen table
Fitness Business

Personal Training Franchise Expands to Meet Rising Demand

Explore how Josh York's mobile training franchise is adapting to market demands and offering career advancement for trainers

Kim Kisner • Aug 20 2024
Female sailor working out
Fitness

U.S. Navy Unveils 24/7 Outdoor Fitness Pavilion 

Sailors stationed at Huntington Hall in Newport News now have access to the U.S. Navy’s first 24/7 outdoor fitness pavilion,

Joy Keller • Aug 20 2024
Wellness

SWTHZ, Plunge Ink Exclusive Distribution Partnership

Plunge will provide its cold plunge tubs to SWTHZ facilities nationwide, a massive distribution deal for the cold therapy brand.

Collin Helwig • Aug 20 2024
Sweat 440 exec team
partnership

Fireside Chat: Matt Miller and Cody Patrick of Sweat440 on Franchise Growth and Future Vision

Sweat440 executives Matt Miller and Cody Patrick break down their brand's success through franchising, tech and more in this discussion

Athletech Studios • Aug 20 2024
A man practices proper breathwork
Tech

How Science-Based Breathing Analysis Can Drive Fitness Insights

The CapnoTrainer Go, a portable device that measures carbon dioxide expenditure, is bringing true breathwork science to the masses

Elizabeth Ostertag • Aug 20 2024
Young woman on treadmill at gym
Fitness Business

GymTV Study Reveals Insights for Gym Owners

Data reveals gym-goers’ brand preferences, tech usage and content interests, offering key insights to enhance services and marketing strategies A recent study by GymTV has…

Joy Keller • Aug 19 2024
group of people around a desk, working
Case Studies

The Business Case for Wellness: How LennarFit is Driving Corporate Success

With the average adult spending over 1,757 hours a year at work, it’s become essential for companies to offer wellness options in some form.

Athletech Studios • Aug 19 2024
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Fitness

The Business Case for Swim Programs in Fitness & Wellness Facilities

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ATN Week in Review: With Hims & Hers Partnerships, Fitness Extends Its Reach

Fitness

Training Mate Targets 50 New Territories as Social Fitness Concept Expands Across US

Equipment

Gym Equipment Design Awards Highlight the Industry’s Top Machines

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The Lens: The Future Movement of Fitness with Sequel Brands

Steve Padis
Fitness Business

Unscripted: Barry’s Steve Padis on the State of Boutique Fitness

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Fitness Business

Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building

Sam Bernstein, Chelsea Piers Fitness
Fitness

Unscripted: Chelsea Piers’ Sam Bernstein on Knowing Your Market

Pete Moore for Integrity Square
Industry News

Unscripted: Integrity Square’s Pete Moore Renames the Fitness & Wellness Industry

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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