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Headshot of Tonal CEO Darren MacDonald,
Fitness

Tonal’s New CEO Shares His Vision for Growth and Innovation

Athletech News caught up with new Tonal CEO Darren MacDonald on what's ahead for the smart home gym brand revolutionizing strength training.

Courtney Rehfeldt • Dec 12 2024
two people running along a scenic landscape
Fitness

Track Running, HIIT & Pilates Rise in Popularity, Garmin Data Shows

The 2024 Garmin Connect Data report shows which fitness modalities users gravitated toward over the past year.

Josh Liberatore • Dec 12 2024
Black man on Power Plate Rev bike
partnership

How Power Plate REV® Enhances VO2 Max to Support Life Span & Health Span

With patented vibration technology, the Power Plate REV® delivers measurable gains in VO2 max, redefining fitness efficiency

Athletech Studios • Dec 12 2024
The Maxpro Smart home gym cable system, which can now connect seamlessly to LG TVs across the globe.
Industry News

From “Shark Tank” to Smart TVs: Maxpro Partners with LG

Smart home gym brand Maxpro has partnered with LG, advancing its global reach to LG TV owners in 271 countries.

Courtney Rehfeldt • Dec 11 2024
Puzzle pieces of a product Belle Vitale
Fitness

Beachbody Tackles Hormone Imbalance Head-On with Belle Vitale

Beachbody and Autumn Calabrese have launched Belle Vitale, a new 12-week program centered on women's hormone health.

Courtney Rehfeldt • Dec 11 2024
Hyrox launches performance center for fitness
Fitness

Hyrox Notches 5,000 Training Clubs, Adds Performance Centers

Hyrox, the competition-based fitness brand, continues to multiply its locations, features and members to further its reach

Collin Helwig • Dec 11 2024
a bowl of plant-based chili with beans
Nutrition

Dietary Guidelines Could Prioritize Beans & Lentils Over Meat

The Dietary Guidelines Advisory Committee has recommended a fundamental shift away from meat and milk to plant-based protein and water.

Courtney Rehfeldt • Dec 11 2024
Industry News

F45 Partners with Magic Johnson to Promote Fitness Among Youth

F45 Training and Magic Johnson Enterprises Join Forces to Donate Over 4,000 Fit Kits to Underserved Communities

Joy Keller • Dec 11 2024
three woman running outside/physical activity
Wellness

HealthCode Named Healthy People 2030 Champion

HealthCode has been on a mission to get Americans moving since 2014 and is being recognized for its role in advancing national health goals.

Courtney Rehfeldt • Dec 11 2024
Padel Haus CEO Santiago Gomez poses in front of a padel court
Fitness Business

CEO Corner: Padel Haus’ Santiago Gomez on the Next Big Racket Sport

Founded by Santiago Gomez in 2022 in Brooklyn, Padel Haus now has three NYC clubs, with new openings set for Nashville, Denver and Atlanta.

Josh Liberatore • Dec 11 2024
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