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Artwork for Athletech News Unscripted podcast featuring Alexandra Zatarain of Sleep
Tech

Unscripted: Eight Sleep’s Alexandra Zatarain on The Rise of Sleep Fitness

Alexandra Zatarain joins the ATN Unscripted podcast to discuss Eight Sleep's revolutionary approach to the science of sleep.

Athletech Studios • Sep 12 2024
product photo of tempo flex
Fitness

Tempo Teams with Flex to Accept HSA/FSA

Smart home gym company Tempo is the latest fitness company to accept pre-tax Health Savings Accounts (HSA) and Flex Savings Accounts (FSA).

Courtney Rehfeldt • Sep 12 2024
man doing pushups with weights
Wellness

INVI MindHealth Announces Annual Partnership with Exos for National Suicide Prevention Month

INVI MindHealth announces a new partnership with Exos to support its annual "Monster Mash" fitness challenge, promoting suicide prevention and mental health awareness among veterans and the broader community.

Magdalena Becker • Sep 12 2024
ClubReady enhances back office operations with AI and more
partnership

ClubReady Emphasizes Back-Office Excellence for Enterprise Growth

ClubReady and Clubessential Holdings brands wrings order from the chaos of multi-source data so fitness brands can expand

Athletech Studios • Sep 12 2024
Headshot of Tonal CEO Darren MacDonald,
Fitness

Tonal Names New CEO as Krystal Zell Exits

Tonal, a leader in the smart home strength-training space, has announced Darren MacDonald as its new CEO as Krystal Zell exits.

Courtney Rehfeldt • Sep 11 2024
24 Hour Fitness CEO Karl Sanft
Fitness Business

CEO Corner: Karl Sanft’s Plan To Rebuild 24 Hour Fitness

Under Sanft, 24 Hour Fitness has sought stability following its emergence from bankruptcy a few years ago.

Josh Liberatore • Sep 11 2024
Mother with baby, holding a dumbbell
Fitness Business

FORM Unveils Pregnancy Program and New Pre & Postnatal Trainer

Digital wellness platform Form has launched its pregnancy program, led by Calyn Brooke Robinow, a NASM-certified personal trainer

Elizabeth Ostertag • Sep 11 2024
female travelers on a wellness tourism trip
Wellness

Breaking Down the Post-Pandemic Rise of Wellness Tourism 

By 2023, the global wellness tourism market had fully recovered from its pandemic-era dip. By 2027, the market is projected to reach $1.4 trillion.

Marie Driscoll - CFA • Sep 11 2024
FS8 is F45 Training's new Pilates brand
Fitness

F45 Training Sees Fast Progress with Mixed Pilates Brand FS8

Pilates is already on the upswing, but FS8, an F45 Training subsidiary, is giving it a lift unlike anyone else

Athletech Studios • Sep 11 2024
man and woman exercising at Blink fitness
Fitness

UK’s PureGym Makes Play to Acquire Blink Fitness

PureGym, one of UK's leading fitness operators, is making a play to acquire Equinox-owned Blink Fitness for $105 million in cash.

Courtney Rehfeldt • Sep 10 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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