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an image of pickleball paddles, balls and sneakers
Fitness Business

QVC Inks Multi-Year Deal with USA Pickleball

QVC has signed a multi-year deal with USA Pickleball to become its exclusive retail and broadcast partner as it appeals to women players.

Courtney Rehfeldt • Oct 04 2024
Collage
Industry News

The Week in Review: ATN Rewind

There’s always something happening at the intersection of fitness, wellness, technology and finance ...

Joy Keller • Oct 04 2024
an image of a Onelife gym and its equipment
Fitness

26North Acquires Onelife Fitness

26North is acquiring Onelife Fitness to expand the amenity-rich health club to new cities following the deal.

Courtney Rehfeldt • Oct 04 2024
an image of a man in a red t shirt folding the new Echelon Strength Home
Fitness

Echelon Unveils Strength Home: A Compact All-in-One Connected Strength Training System

The new Echelon Strength Home offers a a compact, connected strength training system experience for at-home workouts.

Courtney Rehfeldt • Oct 04 2024
woman drinking greens juice
Wellness

Zeamo Partners with Mayo Clinic to Offer Diet Plans for Corporate Clients

Zeamo has announced a new partnership with the Mayo Clinic to offer its diet plans to corporate clients and their employees at a reduced cost.

Joy Keller • Oct 04 2024
future platform displayed on iPhones
Tech

For Future, AI Won’t Replace Personal Trainers, It’ll Make Them Better

Assistant Coach from Future leverages AI to help personal trainers create workout plans and message clients in a fraction of the time.

Josh Liberatore • Oct 03 2024
an image of the new premium ice bath from Kohler and Remedy Place
Wellness

Remedy Place and Kohler Team to Create Next-Level Ice Bath

The Remedy Place and Kohler have partnered to bring to market a premium ice bath experience for at-home wellness consumers.

Courtney Rehfeldt • Oct 03 2024
Unscripted podcast artwork featuring Dan Uyemura, CEO of PushPress
Tech

Unscripted: PushPress’ Dan Uyemura on the Future of Fitness Software

Dan Uyemura, co-founder and CEO of PushPress, joins the podcast for an in-depth look at how technology is changing the business of fitness. 

Athletech Studios • Oct 03 2024
supernatural fitness vr workout
Fitness

Supernatural Launches Group-Based VR Workouts

Supernatural has introduced Supernatural Together, a new feature that allows athletes to engage in real-time group workouts.

Elizabeth Ostertag • Oct 03 2024
pickleball, franchise, courts
Fitness

The Picklr and Wingfield Partner to Bring AI Video Coaching to Pickleball Players

The Picklr, an indoor pickleball franchise, signed a multi-year agreement with Wingfield to launch an AI coaching platform.

Elizabeth Ostertag • Oct 03 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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