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overhead shot of The Bay Club, Fairbanks Ranch
Fitness

How Bay Club Took Over the West Coast’s Luxury Fitness Scene

The Bay Club operates 26 sports and active lifestyle clubs across 10 campuses in California, Oregon and Washington.

Josh Liberatore • Nov 19 2024
an image of Solidcore members
Fitness Business

Anne Mahlum on Scaling Solidcore: Why Amenities Are Overrated

Anne Mahlum founded Pilates-inspired boutique fitness brand Solidcore in 2013 and grew it into a 100-location giant before selling her stake.

Josh Liberatore • Nov 19 2024
DEXCOM x Oura
Wellness

Oura Hits $5B+ Valuation, Partners with Dexcom

The mingling of continous glucose monitoring and wearable tech continues, with Oura and Dexcom forging a strategic partnership.

Courtney Rehfeldt • Nov 19 2024
new F45 Racks
Fitness

F45 Teams Up With Rep Fitness to Add Functional Racks

F45 continues to roll out new initiatives under Tom Dowd. The latest being Functional Racks in partnership with Rep Fitness.

Courtney Rehfeldt • Nov 19 2024
partnership

Holistic Health Starts with a Stellar Online Strategy

Learn how Xivic is elevating wellness brands through custom digital solutions in today’s uber-competitive holistic health industry.

Athletech Studios • Nov 19 2024
Superset Teams
Fitness

Superset Launches Workspace for Fitness Professionals

NYC-based Superset has launched a new collaborative workplace for fitness industry pros that will streamline operations.

Courtney Rehfeldt • Nov 18 2024
the new Homedics SaunaZen pop-up steam sauna
Wellness

Homedics Goes Full Steam Ahead with Pop Up Steam Sauna

Homedics, the wellness gadget leader, has unveiled a low-profile indoor/outdoor steam sauna with a special deal for Costco members.

Courtney Rehfeldt • Nov 18 2024
an image depicting Amazon One's telehealth service
Wellness

Amazon Takes on Hair Loss, Skincare and ED

Amazon One Medical has expanded its telehealth services to include skincare and erectile dysfunction services.

Courtney Rehfeldt • Nov 18 2024
some of Apothékary's alcohol-free tinctures
Wellness

A Toast to Alcohol-Alternatives: Apothékary Enters Ulta Beauty

Anne Mahlum-backed Apothékary has entered Ulta, crowning the wellness brand as the beauty retailer's first alcohol alternative offering.

Courtney Rehfeldt • Nov 18 2024
The Movement Club Lindsay Arnold Bridal Program
Fitness Business

Lindsay Arnold of Dancing with the Stars Creates a New Bridal Workout

Lindsay Arnold, founder of The Movement Club and professional dancer, has created a new program tailored to brides.

Elizabeth Ostertag • Nov 18 2024
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