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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

Watch Now

a group of smiling fitness members from Fitstop, a functional fitness franchise
Fitness

Fitness Franchise Fitstop Taps Hapana to Expand in U.S.

Fitstop, a functional fitness franchise hailing from Australia says SaaS leader Hapana will fuel its U.S. growth ambitions.

Courtney Rehfeldt • Dec 02 2024
WellnessJK dry massage
Longevity

How WellnessJK is Taking Holistic Health into the Workplace

Red light therapy and dry massage are of the top wellness modalities in holistic health’s expansion fueled by WellnessJK

Athletech Studios • Dec 02 2024
Echelon Fitness user
partnership

Echelon Updating Existing and Preparing New Equipment for Exciting Q1 in 2025

Echelon Fitness' innovation is exemplified by the numerous cutting edge products and features it plans to launch in the coming months

Athletech Studios • Dec 01 2024
woman on pilates reformer
Fitness

How Hannah Fink, Founder of Somato, is Redefining Pilates at Home with Design & Accessibility

Explore our interview with Hannah Fink, Somato founder, as she shares insights on creating a compact Pilates reformer.

ATN Staff • Nov 29 2024
woman using theragun
Fitness

Best Early Cyber Monday Deals 2024: Top Fitness & Wellness Picks

Get ahead of Cyber Monday with the best early deals on fitness and wellness essentials for 2024. From smartwatches to yoga mats, & more.

ATN Staff • Nov 29 2024
Black woman doing yoga with Myzone watch
partnership

​​Beyond High Intensity: How Myzone Supports Recovery and Holistic Health

Fitness professionals and gyms are integrating Myzone into their recovery and mindful movement offerings in innovative and effective ways

Athletech Studios • Nov 28 2024
Aisan man on a yoga mat
Wellness

Recovery Redefined: How 2024 Transformed Fitness and Wellness

From cryotherapy to wearables, recovery transformed from a trend to a cornerstone of fitness and longevity

Kim Kisner • Nov 28 2024
Unscripted podcast banner featuring Tim Green from TeamUp
Tech

Unscripted: TeamUp’s Tim Green on Member Acquisition, Retention

Tim Green joins the ATN podcast to share his thoughts on one of the most vexing issues operators face: member acquisition and retention.

Athletech Studios • Nov 28 2024
Fitness On Demand uses AI
partnership

Fitness On Demand Predicts and Prepares for More Wellness Demands in 2025

Fitness On Demand expects wellness to remain a hot commodity in 2025. The brand is ready for that future with AI services and more.

Athletech Studios • Nov 28 2024
League One Volleyball (LOVB) players
Fitness

League One Volleyball Lands $100M for Youth-to-Pro Ecosystem

League One Volleyball (LOVB) has rounded out a stellar 2024 and is entering the new year with $100 million in new funding.

Courtney Rehfeldt • Nov 27 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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