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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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exterior of Life Time Penn 1 location in New York City
Longevity

Life Time, Jeff Zwiefel See Big Future for Miora, GLP-1s

Miora from Life Time gives members access to medical guidance, personal trainers and services like bloodwork, recovery therapies and GLP-1s.

Josh Liberatore • Dec 03 2024
an in-studio Pvolve class with women working out
Fitness

Texas Fitness Scene to Welcome 13th Pvolve Studio

Pvolve is opening its 13th functional fitness franchise in Texas, this time in San Antonio, as the fitness franchise expands its footprint.

Courtney Rehfeldt • Dec 03 2024
men working out in a gym with dumbbells
Finance

Exerp Partners with Fintech Provider

Exerp and Ezypay have formed a strategic partnership with Ezypay to make it easier for fitness businesses to streamline payment options.

Courtney Rehfeldt • Dec 03 2024
three people working out at NYSC with Les Mills new boutique fitness programs
Fitness

NYSC Launches New Les Mills Group Training Concepts

NYSC is the first to launch two Les Mills boutique group fitness concepts in the States that appeal to young fitness consumers.

Courtney Rehfeldt • Dec 03 2024
man and woman exercising at Blink fitness
Finance

Bankruptcy Court Greenlights Blink Fitness Sale to PureGym

PureGym has scored Blink Fitness locations in New York and New Jersey in a $121 million deal that will advance its North American endeavors.

Courtney Rehfeldt • Dec 03 2024
SotoMethod Hilary Hoffman
Industry News

SotoMethod Opens First Permanent Studio in Tribeca

SotoMethod, the fitness method founded by celebrity trainer Hilary Hoffman, is set to open its first permanent studio.

Elizabeth Ostertag • Dec 03 2024
Female personal trainer with client
Fitness

The Future of Fitness with AI

As artificial intelligence (AI) integrates into workout routines, workouts are now offering unprecedented levels of personalization.

Elizabeth Ostertag • Dec 03 2024
women and men work out in a fitness class
Fitness

Sports Innovation Lab Unveils Fitness Consumer Data

In partnership with Athletech News, Sports Innovation Lab is releasing "fitness communities," a new way to analyze consumer spending data.

ATN Staff • Dec 03 2024
Activewear Sustainability
Fitness Business

The Future of Sustainable Activewear

As sustainability becomes a priority for both consumers and manufacturers, activewear is undergoing a significant shift.

Elizabeth Ostertag • Dec 03 2024
a group of people at PickleRage's pickleball clinic
Fitness

PickleRage Opens Florida & Maryland Indoor Pickleball Clubs

Indoor pickleball franchise leader PickleRage has opened two new locations in Florida and Maryland as it plots massive growth.

Courtney Rehfeldt • Dec 02 2024
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Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide

Finance

Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders

Industry News

Planet Fitness Adds Reformer Pilates to Australia Gyms

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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