Apple Makes Fitness Intentions Clear With Latest Watch Updates

New Apple Watch features like Training Load and Cycle Tracking could spell trouble for top wearable brands like Oura and Whoop.

a smiling image of Dr. Casey Means in a kitchen

In Longevity Game, Most Americans Have It All Wrong, Doctor Says

Levels co-founder Dr. Casey Means advocates for an approach to metabolic health that emphasizes foundational habits over wellness gadgets.

FDA Clears Abbott Continuous Glucose Monitors for OTC Use

Abbott is one of several firms targeting wellness enthusiasts with a CGM that can be used by non-diabetics to track metabolic health.

people work out in a tech-enabled fitness studio

AI-Powered Studio Lumin Fitness Signs Louisiana Franchise Deal

Lumin Fitness, dubbed “The World’s Smartest Fitness Studio,” has signed an 8-unit franchise development deal in Louisiana.

Red Light Method Taps Walla Software To Support Booming Franchise Growth

Red Light Method founder Allison Beardsley points to Walla's highly personalized and easy-to-use software as a key reason for her brand's early growth.

Man wearing pride t-shirt and doing a pull up at a gym.

The OUT Foundation Works To Make Fitness Inclusive for LGBTQ+ Members 

The OUT Foundation is leading efforts to ensure that fitness environments across the nation are inclusive and welcoming.

Austin Personal Training Studio Adds Keyspan Biomarker Blood Tests

Austin Simply Fit will give its members access to blood biomarker tests and functional health coaching from wellness platform Keyspan.

an image of JetSet Pilates clients working out

JetSet Pilates Hits Milestone With 50 Franchise Locations Sold 

JetSet Pilates continues to solidify its presence in the red-hot Pilates market, hitting a new milestone of 50 franchise locations sold.

Fitness On Demand Rolls Out New App Features for Gym Partners

Fitness On Demand is on a mission to become a holistic "tech partner" for gyms rather than just a content provider.

With Dumbbell-Kettlebell Hybrid, TRX Eyes a Strength Training Revolution

TRX has big plans for Ybell, a fitness equipment brand it acquired that's famous for developing a kettlebell-dumbbell hybrid.