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Fitness

Supernatural Launches Guest DJ Workout Series with Paris Hilton

Supernatural, the VR fitness platform, has launched a new workout series called Guest DJ, with Paris Hilton as its inaugural host.

Elizabeth Ostertag • Nov 26 2024
Magic Fitness AI Mirror
Fitness

Magic AI Secures $5M for Home Fitness Mirror

London-based Magic AI has landed $5 million for its AI-powered hologram fitness mirror which has attracted several athlete ambassadors.

Courtney Rehfeldt • Nov 26 2024
exterior shot of an Anytime Fitness gym
Finance

Private Equity Sees Big Future for Anytime Fitness

Private equity money has flooded into big-box gyms recently, but the smart money could be headed to smaller-sized gyms like Anytime Fitness.

Josh Liberatore • Nov 26 2024
Thumbnail of Jay Worthy
partnership

Fireside Chat: Myzone CEO Jay Worthy on Gamification Trends, Community & More

In this latest “Fireside Chat” video, Myzone CEO Jay Worthy joins Athletech News Founder and CEO Edward Hertzman to discuss why fitness is a journey rather than a collection of peaks and how to best leverage that dynamic. The two break down how simplification leads to engagement, the value of forging a community, and the...

Athletech Studios • Nov 26 2024
pvolve jennifer aniston
Fitness

Pvolve’s Friends & Family Event Is Here—Score 15% Off Sitewide

The Pvolve Black Friday Sale is back -- we've rounded up the best deals to shop from the Jennifer Aniston-loved functional fitness brand.

ATN Staff • Nov 26 2024
alo yoga winter campaign
Fitness

Alo’s Black Friday Deals Are Here—Shop 30% Off Sitewide

Shop Alo's Black Friday sale featuring items that are 30% off across the site including leggings, sports bras, accessories, and more.

Taylor Jean Stephan • Nov 26 2024
Kristin McGee, Trainer, Peloton
Fitness Business

From MTV to Peloton: Kristin McGee’s Journey in Yoga and Wellness

Kristin McGee, the founder of Peloton’s yoga classes, discusses her training and wellness philosophy and shares advice for other pros.

Elizabeth Ostertag • Nov 25 2024
functional training zone at EoS Fitness
Fitness

EoS Fitness Plots Greater Atlanta Expansion

EoS Fitness and its amenity-rich HVLP gym brand is headed to Georgia, with plans to open over 50 gyms across the state.

Courtney Rehfeldt • Nov 25 2024
a smiling woman working out at Orangetheory Fitness
Fitness

Orangetheory Kicks Off ‘12 Days of Fitness’ Challenge

Orangetheory's new fitness challenge will keep members engaged during the hectic holiday season with the brand's most beloved workouts..

Courtney Rehfeldt • Nov 25 2024
an infographic of the fitness app market
Fitness

Video Coaching Poised to Lead Fitness App Market, Per Report

A new market research report projects video coaching platforms are poised for massive growth in the fitness app market.

Courtney Rehfeldt • Nov 25 2024
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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