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Dreamie Alarm Clock
Reviews

This $250 Smart Alarm Clock Was One Of Our Top CES 2026 Finds – Can It Really Help Us Sleep Better?

After discovering the Dreamie sleep companion at CES 2026, we tested the smart alarm clock for about a month – read our honest review here.

Danielle Directo-Meston • Mar 03 2026
Best Running Gear for Marathons and Long Distances
Reviews

The Only Running Apparel and Shoes You’ll Need for Long Distance Training This Year

We've logged thousands of miles testing the best running shoes, apparel, belts and more gear – these are our favorites for marathons and more.

Elizabeth Ostertag • Mar 03 2026
Fitness

CrossFit CEO Don Faul Steps Down as Sale Process Drags On

CrossFit CEO Don Faul is stepping down after nearly four years as the fitness giant continues its search for a new owner.

Courtney Rehfeldt • Mar 03 2026
Frances Tiafoe wearing Lululemon's new ShowZero clothing
Fashion

Lululemon Pushes Into Sports Performance as CEO Hunt Continues

Lululemon is launching sweat-concealing tech with tennis star Frances Tiafoe as the brand navigates a CEO search and increasing competition.

Courtney Rehfeldt • Mar 03 2026
Event founder Zach Teiger speaks with an attendee at the Stanford Consumer Health Conference
Longevity

Stanford’s First Consumer Health Conference Tackles Longevity, Wearables & the Future of Preventive Care

Stanford’s sold-out event mapped the science and business models required to move preventive health beyond its early-adopter phase and into mass adoption.

Elizabeth Ostertag • Mar 03 2026
Fitness Business

‘Apple and Google’: Inside New York Pilates’ Defiance of Private Equity

As other Pilates brands race to expand through franchising and PE money, New York Pilates is seeing success with a different approach: prioritizing absolute control.

Courtney Rehfeldt • Mar 03 2026
SuppCo co-founders Steve Martocci and Nick Michlewicz
Nutrition

The Supplement Industry Is Getting a New Independent Certification Program

Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a "Tested by SuppCo" certification.

Ani Freedman • Mar 03 2026
FIBO speaker
partnership

Longevity Moves From Amenity to Business Model — What FIBO Reveals About Hospitality’s Evolution

With longevity projected to become a multi-trillion-dollar economy, FIBO underscores its growing role in hospitality’s business model

Athletech Studios • Mar 03 2026
women work out on Pilates reformers
Tech

FitGrid, Studio Grow Bring New Competitive Intelligence Tools to Boutique Fitness

Studio Grow will adopt FitGrid as its core comparative intelligence layer, giving its team access to standardized metrics and cross-booking-platform benchmarks. 

ATN Staff • Mar 02 2026
Finance

MyFitnessPal Acquires Rival AI Nutrition-Tracking App

MyFitnessPal has acquired Cal AI, a nutrition tracking app built by Forbes "30 Under 30" entrepreneurs that generated $40 million in sales.

Courtney Rehfeldt • Mar 02 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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