Xponential Fitness' largest shareholder is pushing for a sale, arguing that Club Pilates alone is worth more than the entire company.
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
ukactive and Sport England have created a playbook to help fitness facilities establish more welcoming spaces for women and girls.
Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
Global certification giant ISSA will serve as Cult.fit’s exclusive certified personal trainer education provider in India.
Whoop plans to add more than 600 roles this year, nearly doubling its workforce as part of a push to "own" the health-monitoring category.
Eight Sleep has hit a $1.5 billion valuation and is pivoting from a smart mattress company into a predictive health platform.
In high-performing facilities, music isn’t background. It’s engineered to create a measurable driver of experience, performance and retention.
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