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Person hiking with dog in fall weather
Reviews

These 8 Healthy & Delicious Brands Will Fuel Your Fall

Looking for healthy drink and snack options that will keep you fit throughout the fall? Athletech rounded up the best healthy brands

Elizabeth Ostertag • Oct 02 2024
an image of Prenuvo MRI and findings
Wellness

Prenuvo Opens Whole-Body Scan Clinic in Denver, Offers Discount to Ikon Pass Holders

Whole-body MRI scan company Prenuvo has opened a clinic in Denver, Colorado, and is extending a discount to Ikon Pass holders.

Courtney Rehfeldt • Oct 02 2024
Headshot of Brynn Scarborough
partnership

Delivering an Enhanced Wellness Experience through Approach, Equipment & Innovation

Athletech News taps Brynn Scarborough president & chief executive officer, JK Products & Services to discuss strategy in wellness space design

Athletech Studios • Oct 02 2024
a press photo of C4 energy drink
Nutrition

C4 Energy to Host Investor Kevin Hart & Reveal New Energy Drink Collection

C4 energy drink is set to host investor Kevin Hart in Las Vegas and unveil a new energy drink collection on Oct 8.

Courtney Rehfeldt • Oct 01 2024
an image of a woman wearing a Hyperice air compression product
Wellness

Hyperice Launches Normatec Premier as Fully Wireless Recovery Device

Recovery tech brand Hyperice has unveiled the Normatec Premier as a fully wireless, advanced compression device with a long battery life.

Courtney Rehfeldt • Oct 01 2024
modern fitness facility
Fitness

Fitnessmith Acquires Gym Source USA’s Commercial Equipment, Maintenance, and Service Divisions

Fitnessmith announces the acquisition of Gym Source USA's commercial equipment, preventive maintenance, and service divisions, enhancing its market presence across 47 states.

ATN Staff • Oct 01 2024
smartphones and EEG headband from alphabeats
Tech

Alphabeats Makes CEO Change, Raises More Funding for Brain Wave Wearable

Alphabeats, a Dutch startup that uses an EEG headband to help athletes get mentally ready for competition, is targeting the U.S. market.

Josh Liberatore • Oct 01 2024
an image of Stretch Lab members getting an assisted stretch
Fitness

Boutique Fitness Studios Expands Across Australia, New Zealand with Xponential Brands

Boutique Fitness Studios, a master franchisee of Club Pilates, Stretch Lab, Rumble Boxing and Cycling Bar, is expanding in Australia and NZ.

Courtney Rehfeldt • Oct 01 2024
Woman in bed with eyecover on
Trending

Therabody Launches New Products for the 2024 Holiday Season

Therabody continues to innovate, launching a new suite of products that cater to a wide range of wellness needs.

Elizabeth Ostertag • Oct 01 2024
two seniors walking together hand in hand to get physical activity
Wellness

HIIT Exercise May Improve Cognitive Health in Seniors, Study Finds

A new study sheds light on the power of HIIT exercise and its cognitive-boosting impact on active aging populations.

Courtney Rehfeldt • Oct 01 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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