Hyperice Launches Normatec Premier as Fully Wireless Recovery Device
The new recovery product device marks the next step in the advancement of dynamic air compression technology, says Hyperice’s CEO
Hyperice has unveiled the Normatec Premier, a powerful new dynamic air compression therapy device that takes recovery to new heights.
The latest Hyperice product comes as holistic recovery products extend beyond the needs of professional athletes and are embraced by everyday consumers looking to invest in their wellness.
The new, lightweight Normatec Premier eliminates external hoses and offers seven intensity levels and five overlapping compression zones. It’s configured with longer battery life and quiet operation, and users can wear the product while charging. The Normatec Premier also offers Hyperice’s HyperSync technology so users can mimic the massage pattern on both legs or opt for separate sessions and Bluetooth connectivity.
The new recovery device is available now in the U.K. and Europe.
“The launch of Normatec Premier signifies a meaningful next step in the advancement of dynamic air compression technology,” Hyperice CEO Jim Huether said. “As we continue to focus on providing a premium user experience, Normatec Premier sets a new standard for recovery by eliminating external hoses and control units and discreetly integrating the technology into the product.”
The recovery tech brand secured a $100 million-plus growth capital investment from Atlas Credit Partners last summer.
Normatec Recovery founder and Hyperice chief innovation officer Gilad Jacobs noted that the goal of the new Normatec Premier was to deliver a union of the traditional Normatec systems users have come to love with Hyperice’s most innovative technology.
“By seamlessly integrating the same no-hose tech utilized in the Normatec Lower Legs but on a full, lower body scale, we’re allowing Hyperice customers to elevate their recovery and wellness experience to a whole new level,” Jacobs said.
Earlier this year, Hyperice teamed with Nike to launch co-designed shoes and a vest, integrating wearable technology into activewear, giving athletes an easy and comfortable way to regulate their temperature and recover.
