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an annoying man at gym
Fitness

Survey Reveals 5 Most Annoying Gym Habits of 2025

Nutrition Warehouse has uncovered the top 5 most annoying gym offenses of 2025 following a year-long survey.

Courtney Rehfeldt • Feb 13 2025
woman works out with Nike equipment and clothing
Fashion

How Nike, Gymshark Market to Fitness Consumers

Nike and Gymshark are two of the biggest brands in activewear, and they both see a massive opportunity in fitness. 

Josh Liberatore • Feb 13 2025
NASM has a new GLP-1 course for trainers and coaches; a man and woman are featured
Fitness Business

NASM Launches Weight Loss Medication Course

NASM's new weight loss medication course equips fitness and wellness professionals with a better understanding of GLP-1s.

Courtney Rehfeldt • Feb 13 2025
a cooler of Olipop prebiotic soda
Finance

Better-For-You Boom? Olipop Scores $50M Investment

Olipop has scored a $50 million investment, bringing the healthier-for-you probiotic soda brand to a $1.85 valuation.

Courtney Rehfeldt • Feb 13 2025
Gabby Thomas running on a track with Amazfit wearable on her wrist.
Tech

Track to Tech: Gabby Thomas Joins Amazfit Wearables

Olympic medalist Gabby Thomas has signed a four-year deal with wearable brand Amazfit, serving as an elite athlete brand ambassador.

Courtney Rehfeldt • Feb 13 2025
Fabletics Becky G collaboration
Fitness

The Best Fitness & Wellness Gifts for Valentine’s Day

Shop the best fitness and wellness gifts ahead of this Valentine's Day from Fabletics, Brooklinen, Veja and more.

Elizabeth Ostertag • Feb 13 2025
Jetset pilates class
Fitness

JetSet Pilates Secures Investment from Purchase Capital to Fuel Expansion

Purchase Capital invests in JetSet Pilates, expanding its franchising capabilities, instructor training programs and client experiences.

Elizabeth Ostertag • Feb 13 2025
The Lumin Fitness experience; two members in front of immersive screen.
Fitness

Lumin Fitness Opens First Franchised Location in Texas

Immersive smart boutique fitness brand Lumin Fitness has opened its first of 13 franchised locations in Texas.

Courtney Rehfeldt • Feb 13 2025
Woman using EGYM Genius
partnership

A New Era in Fitness: How EGYM Genius is Creating a Paradigm Shift Using AI

From static workouts to intelligent, evolving fitness journeys - EGYM Genius transforms how gyms deliver and members experience fitness

Athletech Studios • Feb 13 2025
Nike Swoosh TC
Fitness

Nike Launches Swoosh TC to Support Elite Distance Running

Nike is deepening its commitment to elite running with the launch of a nationwide network of distance running clubs.

Elizabeth Ostertag • Feb 12 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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