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The Event Fitness & Wellness Owners and Operators Can't Miss.
The Sales Arms execs explain how boutique fitness brands can build a culture that prioritizes turning members into long-term brand advocates.
The VTLZR Hybrid Athlete Retreat returns to New York’s Catskill Mountains for its second annual festival this May.
Degree Wellness, purveyors of wellness therapies, has awarded 100 franchise territories just six months after launching its network.
The Vitamin Shoppe has launched a new GLP-1 support supplement line designed for users of weight-loss medications.
A new iPhone app by Eightpoint allows users to turn their smart phone camera into a real-time heart monitor and HRV tracker.
The AI tool combines biometric data and generative AI to provide personalized guidance to all Oura ring users.
As Planet Fitness rolls out new plate-loaded strength equipment, the fitness giant has created a full-body strength and cardio workout.
Virgin Atlantic has tapped Interactive Strength to equip its new Zen Den, a wellness-focused lounge, with Forme's mirror.
iCRYO marks its 50th franchise opening in Richmond, Texas, with plans to launch more than a dozen new wellness centers this year.
From adding strength equipment to turning gyms into "third spaces," fitness brands are all seeking to earn a slice of the coveted Gen Z pie.
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