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Wellness

Noom Launches $119 Microdose GLP-1 Weight Loss Program

Noom’s microdose GLP-1 program says 70% of users report no side effects and lose up to 17 pounds in 60 days with behavior change support.

Courtney Rehfeldt • Aug 08 2025
FitBiomics for gut health
partnership

How Elite-Athlete Bacteria Are Powering How You Perform and Recover

FitBiomics turns lactic acid into muscular fuel — delivering faster recovery, deeper rest and real performance gains in a probiotic capsule.

Athletech Studios • Aug 08 2025
women raise their arms in celebration
Wellness

The Movement Club, Love Wellness Partner on Summer Reset Program

Lindsay Arnold and Lo Bosworth's brands are teaming up for a two-week summer reset with quick workouts and wellness tips for women.

Elizabeth Ostertag • Aug 08 2025
Wellness

Midi Health Enters Supplement Market in Rare Telehealth Move

Midi Health, a women's telehealth provider, has launched its first supplement line for women 35–65, marking a rare move for digital clinics.

Courtney Rehfeldt • Aug 07 2025
Wellness

Upswell Expands in Colorado With Third Wellness Club

Upswell expands with a third Colorado wellness club, blending recovery therapies, yoga and social connection.

Courtney Rehfeldt • Aug 07 2025
Fitness

Lucra, Asensei Launch Gamified Fitness Platform for Engagement

Lucra and Asensei have launched a gamified challenge platform that helps brands boost member engagement and lower customer acquisition costs.

Courtney Rehfeldt • Aug 07 2025
WeightWatchers app among food.
Fitness

WeightWatchers Adds SoulCycle’s Julie Rice, Acquires Her Startup Peoplehood

WeightWatchers names SoulCycle co-founder Julie Rice as Chief Experience Officer and acquires her platform Peoplehood.

Courtney Rehfeldt • Aug 07 2025
JJ Watts on a Peloton Bike
Finance

Peloton Touts New Wellness Strategy Amid More Layoffs

Peloton ended FY2025 with better-than-expected results, but announced layoffs, cost cuts and a renewed focus on strength, sleep and recovery.

Courtney Rehfeldt • Aug 07 2025
headshot of Saad Alam
Longevity

How Hone Health Is Changing The Conversation Around Longevity

Self-care, for many, means green juices, digital detoxes and workout classes. But for Saad Alam, co-founder and CEO of Hone Health, that view ignores the science behind longevity.

Elizabeth Ostertag • Aug 07 2025
Andrea Hudy
Fitness

Master Knowledge: Andrea Hudy on the Science of Training Female Athletes

Andrea Hudy, one of the top strength and conditioning coaches in college basketball, joins ATN's new podcast series.

ATN Staff • Aug 07 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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