Clients at Strong Pilates working out.

Strong Pilates Targets U.S. Growth With 155 Planned Studios

Strong Pilates, in partnership with investor Momentic Studios, is gearing up for major expansion in the U.S. and abroad.

People working out in a Solidcore class.

Whoop & Solidcore Partner to Offer Wearable Insights for Reformer-Based Training

The Whoop x Solidcore activity will better capture insights from the workout for members with wearables and reformer-based training.

tree nuts

Tree Nuts Could Offer Big Benefits for Metabolic Health, New Study Suggests

A new study finds that swapping high-carb snacks for tree nuts could help improve fat metabolism and lower the risk of metabolic syndrome.

F45 training rack

F45 Training Introduces Functional Rack as a Catalyst for Evolution

F45 training makes strength training adaptable, safe and fun for fitness consumers of all kinds with one of its latest innovations

exterior of U.S. Capitol building

HFA Urges Entire Fitness Industry To Get Involved in Advocacy Efforts

The fitness industry's top trade association calling on the entire industry to come together to support state and federal advocacy efforts.

TRX Unveils New Commercial Fitness Innovations at HFA

TRX is headed to The HFA Show with new and enhanced commercial fitness solutions, including freestanding suspension bays and power bays.

A pink flamingo float in a pool.

Therme’s Vision for Urban Well-Being Centers Gains Traction

Therme Group and The Georgetown Company have formed a joint venture to bring Therme’s 'urban well-being' destinations to the U.S.

a man using the Fitbench in the gym.

Forme & FitBench Partner for Subscription-Free Fitness Solution

Forme and Fitbench have partnered on a subscription-free solution that will appeal to gyms, hotels and wellness centers.

CrossFit female trainer with barbell

CrossFit Seeks New Owner As It Prepares for Next Growth Chapter

CrossFit is on the hunt for a new owner, working with Moelis & Company as it looks to enter a new growth phase.

HFA Show President’s Address & Keynote: Advocacy & AI’s Role in the Future of Fitness

The HFA Show kicked off with a message from Liz Clark, HFA president and CEO, followed by a session from Shama Hyder, CEO of Zen Media.