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gummy vitamins spilling out of bottle
Wellness

Functional Gummies Market Set To Reach $2.4B by 2030, Fueled by Vegan & Vitamin Demand

The functional gummies market is expected to grow to $2.4 billion by 2030, with key drivers including vegan alternatives, vitamin blends and demand for convenient supplements.

Andrea Navarro • Jun 06 2025
model eating Alo Daily Greens shot
Wellness

Alo Expands Wellness Line With Launch of Daily Greens Shot

Alo Yoga unveils its new Daily Greens Shot, a five-in-one supplement designed to support energy, recovery and balance with clean ingredients.

Andrea Navarro • Jun 06 2025
dumbbell on the floor inside a gym
Fitness

HFA Fights To Keep Fitness Equipment off Trump’s Steel Tariff List

The Health & Fitness Association is arguing against proposals to subject dumbbells, kettlebells and resistance machines to high tariffs on steel.

Josh Liberatore • Jun 06 2025
The Inactive Company, NFL
Wellness

The Inactive Company Helps Athletes Sleep Like Champions

The Inactive Company helps NFL and college athletes optimize sleep with a performance-focused mask designed for recovery.

Courtney Rehfeldt • Jun 06 2025
A man sitting in his living room.
Tech

Ultrahuman Targets the Next Frontier in Wellness: Your Home

Ultrahuman has launched Ultrahuman Home, a smart device that tracks indoor air quality, light and noise and syncs with its wearable.

Courtney Rehfeldt • Jun 06 2025
Unitus Activewear
Fashion

NBA’s Jonathan Isaac Launches Faith-Driven Activewear Collection

NBA's Jonathan Isaac launches Unitus’ first activewear collection, featuring faith-based designs and performance-ready gear for men and women.

Courtney Rehfeldt • Jun 05 2025
Wellness

Cristiano Ronaldo-Backed Bioniq Reveals Who’s Really Prioritizing Health

Bioniq analyzed its users to uncover who’s driving demand for personalized supplements — and the results might surprise you.

Courtney Rehfeldt • Jun 05 2025
Fitness

Johnson Health Tech Trading Recalls BowFlex Dumbbells

Johnson Health Tech Trading is recalling 3.8 million BowFlex adjustable dumbbells due to a defect. Here's what to do next.

Courtney Rehfeldt • Jun 05 2025
A bed room with a Saatva smart bed.
Wellness

CrossFit Names Saatva Official Sleep Partner

CrossFit has partnered with luxury mattress brand Saatva to spotlight sleep as a key component of recovery and performance.

Courtney Rehfeldt • Jun 05 2025
Artwork for ATN Master Knowledge Series podcast with Mike Boyle
Fitness

Master Knowledge: Mike Boyle on the True Meaning of ‘Functional Training’

Strength and conditioning coach Mike Boyle discusses the rise of "functional training" among athletes and everyday fitness enthusiasts.

ATN Staff • Jun 05 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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