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panelists speak during an M&A session at the ATN Innovation Summit
Fitness Business

Deal Dynamics: Fitness Industry Vets Break Down the Business of M&A

At the ATN Innovation Summit, top operators shared the real-world challenges behind scaling, acquiring and exiting fitness businesses.

Elizabeth Ostertag • Jul 09 2025
woman work out with a kettlebell and headphones on
Fitness Business

What Gym & Studio Owners Need To Know About Music Licensing

Contrary to popular belief, legaly using music in your fitness facility isn’t as easy as pressing ‘play’ on your personal Spotify account.

Owen Seitel • Jul 09 2025
woman performs a sumo deadlift
Fitness

GymGPO Launches to Give Indie Gyms Big-Chain Perks & Peer Support

GymGPO, a new purchasing and peer network platform, helps independent gyms cut costs with exclusive supplier discounts and real-time support.

Courtney Rehfeldt • Jul 09 2025
Steve Martocci, co-founder and CEO of SuppCo
Nutrition

CEO Corner: SuppCo’s Steve Martocci Wants To Fix the Supplement Industry

Martocci, the co-founder of GroupMe, has big plans for SuppCo, a supplement tracker and optimizer that's already raised $5.5 million.

Josh Liberatore • Jul 09 2025
A BFT class in action with a woman lifting weights.
Fitness

BFT Sets MENA Expansion in Motion With 50+ Studio Plan

Body Fit Training sets MENA expansion in motion with a 10-year, 50-studio plan starting in Doha, Riyadh, Dubai and Kuwait City.

Courtney Rehfeldt • Jul 09 2025
Rendering of Padel Haus' upcoming Nashville location
Fitness

Padel Haus Closes $7M Series B To Triple Footprint

Padel Haus has raised $7 million in an oversubscribed Series B round with plans to triple its footprint in the U.S.

Courtney Rehfeldt • Jul 09 2025
People at work in a staff meeting.
Wellness

Report Finds CEOs Embrace Wellness but Workers Aren’t Convinced

A new report from Wellhub shows most CEOs see strong ROI from wellness programs, but a growing disconnect with employees could limit impact.

Courtney Rehfeldt • Jul 09 2025
D1 Training CEO Will Bartholomew with Jon Gruden, former NFL head coach, former Monday Night Football broadcaster, and current Barstool Sports personality
Fitness

D1 Training Hosts Elite Summit With Manning Passing Academy

D1 Training, a fitness and athletic enrichment franchise, hosted its annual Summit with Manning Passing Academy as it hits 150 locations.

Courtney Rehfeldt • Jul 09 2025
Pressed Costco Wellness
Wellness

Pressed Juicery Launches Nationwide at Costco with Functional Smoothie Multipack as Retailer Deepens Investment in Wellness

The eight-pack of Pressed Juicery plant-based smoothies is rolling out to more than 550 Costco clubs this summer.

Elizabeth Ostertag • Jul 09 2025
A line-up of women at Red Light Method.
Fitness

Red Light Method Is on the Move With 5 Studios Open, 61 Units Sold 

Red Light Method, a wellness franchise from Club Pilates founder Allison Beardsley, is scaling with Power Plate, red light and Pilates.

Courtney Rehfeldt • Jul 09 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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