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Fitness

Aviron & Les Mills Join Forces To Gamify Studio Fitness at Home

Aviron teams up with Les Mills to add 300+ classes, expanding its gamified platform with strength, cardio, dance and cinematic cycling.

Courtney Rehfeldt • Jun 23 2025
Fitness

Dear Media Acquires Fitness Platform Obé Fitness

Dear Media has acquired Obé Fitness, deepening its ties to fitness and wellness and bringing onboard co-founder Mark Mullett as president.

Courtney Rehfeldt • Jun 23 2025
Clint Judd, Strategic Account Manager – Hospitality / Matrix Fitness
Fitness

Matrix Fitness Hire Signals Bigger Push Into Luxury Hotels

Matrix Fitness taps Clint Judd to lead luxury hospitality growth, with its premium Onyx Collection driving the expansion.

Courtney Rehfeldt • Jun 23 2025
Naomi Watts sunbathing
Wellness

Stripes’ Summer Campaign Celebrates Midlife Power & Visibility

Naomi Watts’ Stripes Beauty launches Hotter Than Ever, a bold midlife campaign with SoHo billboards, Hamptons pop-ups and more.

Courtney Rehfeldt • Jun 23 2025
Bryant Park NYC
Fitness

Life Time Inks Lease for NYC Site Opposite Bryant Park

Life Time is expanding its New York City footprint with an upcoming site at 10 Bryant in Midtown Manhattan.

Courtney Rehfeldt • Jun 23 2025
A YogaSix light in ambient purple light.
Fitness

YogaSix Scales Up As Yoga Participation Grows

As yoga gains ground, YogaSix is scaling fast with nearly 200 studios, international growth and a mission to make yoga accessible for all.

Courtney Rehfeldt • Jun 23 2025
Catalyst Fitness owners Amy and Joe Bueme with Apex MD Chief Medical Officer Dr. Jim Bowen and Apex MD Founder and CEO Randall Hunt
Fitness

Catalyst Fitness Joins ‘Gym-as-a-Clinic’ Movement 

Catalyst Fitness is bringing medical-grade wellness to the gym with a physician-led program for both members and non-members.

Courtney Rehfeldt • Jun 23 2025
front of Lululemon store
Fashion

Lululemon Lays Off 150, Plans ‘Modest’ Price Increases

Lululemon is laying off 150 employees and planning modest price increases to offset tariffs amid shifting consumer demand.

Courtney Rehfeldt • Jun 23 2025
Summer Workouts
Reviews

The Best Products For Staying Cool & Healthy in the Summer Heat

Shop the best products for staying cool, including tools, fuel and gear to help you move, recover and recharge in peak heat.

Elizabeth Ostertag • Jun 23 2025
Wellness

Mental Health Meets Muscle: Solace New York Adds Counseling

Solace New York partners with Solace House to offer free mental health counseling to members and staff, redefining the modern gym experience.

Courtney Rehfeldt • Jun 20 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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