Bodybar Pilates Adds AI Power To Turn Up the Tempo on Growth
Bodybar Pilates partners with Delightree to streamline franchise operations with AI, following its 150th franchise deal.
The Picklr Taps Prime Energy as Official Partner in National Deal
Fast-growing indoor pickleball franchise The Picklr has named Prime Energy as its official energy drink in a new partnership.
Planet Fitness Awards $250K in Scholarships to Teens Promoting Kindness
Planet Fitness awarded $250,000 in scholarships to 50 teens who promote kindness and inclusion in their communities.
Fitness & Wellness Brands Must Embrace Hospitality Principles, Leaders Say
As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.
Steps to Savings: Sweatcoin Partners With Price.com
Price.com has partnered with Sweatcoin to savings to 190M users, allowing them to redeem movement-based rewards for deals at top brands.
Aletha Health Expands With Practitioner Education Program
Aletha Health has launched an online practitioner course to help fitness professionals, therapists and coaches improve client mobility.
Gyms Are Betting Big on Tech, Wellness & Strength Training
Executives from top gym brands believe the strength training surge is here to stay. They're also getting creative about using tech and AI.
Tru Niagen Brings NAD+ Wellness to Equinox Hotel New York
Niagen Bioscience debuts Tru Niagen and Niagen IV at Equinox Hotel New York, marking its first move into luxury hospitality.
The Playbook: Off-Price Retailers Shake Up Fitness & Outdoor Apparel Market
Brands such as Sierra, Ross and Burlington are winning budget-conscious shoppers with value-driven styles. But that's not all they have going for them.
Humana’s New Challenge Helps Seniors Train Their Brains
Humana has launched the Cognitive Games, a free virtual challenge running through August 11 to boost brain health for seniors.
