Tonal has unveiled “Daily Lift,” a new artificial intelligence feature that creates personalized, daily strength training workouts for users.
Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.
Hiscox USA's head of professional risks shares how personal trainers can protect themselves in an evolving fitness landscape.
Hydration Room is expanding into the Bay Area with six new IV therapy clinics, beginning July 25 in Campbell, California.
Yoga fuels a $13B industry, yet most instructors earn under $40K. Entrepreneur Andy Zoltan is helping teachers build six-figure businesses.
The startup brand Sahha is turning raw wearable data into retention fuel and now has additional financial backing
As the fitness industry shifts toward a more comprehensive view of wellness, top operators are rethinking how to deliver ...
PepsiCo has expanded its functional beverage portfolio with Pepsi Prebiotic Cola, which follows the company's $1.95B acquisition of Poppi.
Kale Junkie’s Nicole Modic shares her no-fuss approach to healthy eating, from weekly prep tips to her favorite high-protein staples.
Matt McCollum shared what's next for Bodybar Pilates, one of the fitness industry's fastest-growing brands.
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