HIIT Brand Sweat440 Inks New Franchise Deals Across US
After pausing franchise sales during a post-pandemic recovery phase, the Miami-based fitness brand is charging back into growth mode with […]
Precor Appoints Canali System As Exclusive Fitness Equipment Distributor in Italy
Precor eyes growth in Italy after strong demand at RiminiWellness, naming Canali System as exclusive distributor to strengthen local market […]
Planet Fitness Offers $1 Sign-Up Deal As Heatwaves Push Workouts Indoors
Planet Fitness is sharpening its focus on Gen Z, strength training and summer seasonality as CEO Colleen Keating hits her […]
Lululemon Opening First Store in Italy
The Vancouver-based activewear giant is opening a new store in Milan on July 19, marking its official entry into the […]
Lifesum Survey Reveals Americans Want Crackdown on Ultra-Processed Foods
In findings CPG brands can’t ignore, a new Lifesum survey shows most Americans are fed up with ultra-processed foods, concerned […]
Fitness On Demand Adds Rewards From Endurance Zone
Gyms and studios using Fitness On Demand can now offer members perks from top fitness, wellness, nutrition and lifestyle brands […]
Hampton Volley Brings West Coast Volleyball & Community Spirit to Montauk
Olympian Kerri Walsh Jennings launches inaugural charity beach volleyball tournament in the Hamptons, pairing pros, lifeguards and locals for a […]
Dave Portnoy-Backed New Functional Beverage PHX Combines Hydration & Energy in One Drink
With 700mg of electrolytes, 200mg of natural caffeine and daily vitamins, PHX targets consumers seeking both performance and convenience in […]
What the 4-2-1 Workout Trend on TikTok Reveals About Today’s Fitness Consumers
On the surface, it’s just another workout trend on the most popular social platform. But dig deeper, and the 4-2-1 […]
Dr. Frank Lipman Says Longevity Science Shows Promise but ‘Not There Yet’
Dr. Lipman is confident that science “will catch up” to the anti-aging practices he’s been preaching for decades. In the […]
