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    • Wellness Room: The Art & Science of Integrating Recovery
    • 2025 State of the Industry Outlook: Pivotal Trends in Fitness & Wellness
    • Bespoke Report: How To Turn Data Into Scalable Growth
    • Member Success Blueprint Report 2025
    • Fitness & Wellness Franchise Outlook Report 2024
    • Gym of the Future
    • The Power of Playlists: Boosting Retention With Music Integration
    • Technology & Innovation Outlook 2024
    • Bespoke Report: Can Your Gym Bridge the Digital Divide?
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The new Octagon Load system by Escape Fitness
Fitness
Max Strength, Minimal Footprint: Escape Fitness Launches Load
an image of Ashley Graham on the red carpet
Nutrition
Model Ashley Graham Named Olly’s Brand Ambassador
Powdered Peanut Butter
Fitness
PBfit Named Official Partner for the 2025 CrossFit Games
interior of a MAX Fitness & Wellness Center
Fitness
MAX, a Northeast Gym Staple, Rebrands, Eyes Nationwide Growth
ISI® Elite Training group class
Nutrition
ISI Elite Training Partners With Macrostax Team To Integrate Nutrition & Fitness
Shed clear protein hydration drinks in the sky, toasting
Nutrition
Shed Launches Clear Protein Hydration
Jarron Aizen, Peter Hull, Hapana, Fitstop

Partnership

Sponsored By Hapana

Fitness
Fireside Chat: Jarron Aizen, Founder and CEO of Hapana & Peter Hull, Founder and Managing Partner at Fitstop on Helping Brands Expand Globally
women at Barre3
Fitness
Barre3 Acquires San Diego-Based Studio Barre
a woman behind a computer screen
Fitness
Wellbuilt Ventures Launches Platform for Gyms To Boost Revenue
wearable sweat patch by Epicore
Finance
Sweat-Tech Wearable Epicore Biosystems Raises $26M

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Athletech News
  • News
    • Fitness
    • Finance
    • Tech
    • Wellness
  • Videos
  • Reviews
  • Reports
    • Wellness Room: The Art & Science of Integrating Recovery
    • 2025 State of the Industry Outlook: Pivotal Trends in Fitness & Wellness
    • Bespoke Report: How To Turn Data Into Scalable Growth
    • Member Success Blueprint Report 2025
    • Fitness & Wellness Franchise Outlook Report 2024
    • Gym of the Future
    • The Power of Playlists: Boosting Retention With Music Integration
    • Technology & Innovation Outlook 2024
    • Bespoke Report: Can Your Gym Bridge the Digital Divide?
    • The Business of Prevention, Recovery & Longevity Report 2024
    • Omnichannel Fitness Report 2024
  • Franchise Corner
  • ATN Innovation Summit
  • Disrupt
  • ATN Lists
    • Power Players 2025
    • Most Innovative 2025
  • ALL ARTICLES >
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