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Member Q&A: Cutting acquisition costs with Jonathan Geller. Nov. 17 at 4:00 PM EST.
Wearable makers have mastered data but have missed out on social fitness. Can Whoop's new social media-like feed change that?
The acquisition marks the smart ring maker's latest move beyond just wearables, bringing medical AI and physician-led care into its growing health platform
The smart ring maker is expanding its fitness capabilities with cardio-load measurement and upgraded VO2 max estimates, potentially positioning it to compete with more fitness-focused rivals like Whoop and Garmin
The entire fitness and wellness industry has a vested interest in Oura succeeding as a publicly traded company — if and when its long-anticipated IPO becomes a reality
As smart ring giant Oura prepares to go public, insiders weigh in on what it means for fitness and wellness brands, while public figures like Scott Galloway call it the most successful hardware product since the iPhone
As tennis surges in cultural relevance, fitness and wellness brands used this year's U.S. Open to test products, court new consumers and build deeper ties to elite performance
Top executives reflect on how winning Athletech’s Power Players award has impacted their businesses and share what they’re building next
A listing could raise as much as $3 billion for Oura and some of its backers, and value it at more than $16 billion
The India-based company still makes smart rings, but it's thinking bigger, too, looking to create a broader health intelligence platform
Oura, which has its main offices in San Francisco and Finland, was founded in 2013. It reached an $11 billion valuation last September
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