The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The smart ring maker is expanding its fitness capabilities with cardio-load measurement and upgraded VO2 max estimates, potentially positioning it to compete with more fitness-focused rivals like Whoop and Garmin
The entire fitness and wellness industry has a vested interest in Oura succeeding as a publicly traded company — if and when its long-anticipated IPO becomes a reality
As smart ring giant Oura prepares to go public, insiders weigh in on what it means for fitness and wellness brands, while public figures like Scott Galloway call it the most successful hardware product since the iPhone
As tennis surges in cultural relevance, fitness and wellness brands used this year's U.S. Open to test products, court new consumers and build deeper ties to elite performance
Top executives reflect on how winning Athletech’s Power Players award has impacted their businesses and share what they’re building next
A listing could raise as much as $3 billion for Oura and some of its backers, and value it at more than $16 billion
The India-based company still makes smart rings, but it's thinking bigger, too, looking to create a broader health intelligence platform
Oura, which has its main offices in San Francisco and Finland, was founded in 2013. It reached an $11 billion valuation last September
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
Whoop, Oura, Apple and a new wave of challengers are pushing wearables beyond recovery scores and toward always-on health companions powered by AI
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