Virtuagym, Hidden Profits Create New Lead Management Solution for Gyms & Studios

The new integration will drive business growth by automating how fitness businesses track, access and manage customer leads

Virtuagym, a health and fitness software provider, has partnered with Hidden Profits Marketing to launch a new lead management platform for fitness studios and clubs.

The collaboration includes a seamless product integration combining club management software from Virtuagym with Hidden Profits Marketing’s lead generation formula, allowing fitness clubs and studios to optimize customer lead management and growth.

As a result of the partnership, club owners and entrepreneurs can access vital lead information on Virtuagym’s platform while decreasing time-consuming administrative work by eliminating the need to manually upload leads between systems.

Customer leads generated by Hidden Profits include information and statuses, which are automatically displayed in a customer lead overview in the Virtuagym platform, allowing for ease of use. In addition, the customer data is synced between the two platforms, offering club owners the ability to monitor customer conversion rates as they grow their fitness business.

It’s a partnership that Virtuagym co-founder and CEO Hugo Braam says is crucial for businesses in the ever-competitive fitness industry.

“Digitization has transformed how health and fitness businesses engage with and manage potential new customers,” Braam said. “And in an increasingly competitive industry, it has never been more important to use systems that enable businesses to efficiently acquire, analyze and understand them.”

Braam spoke with Athletech News in April, highlighting his excitement about Virtuagym’s future and the potential technology has to enhance the fitness experience.

The partnership with Hidden Profits represents Virtuagym’s new growth phase, in which the company is concentrating on further developing its all-in-one solution, including partner integrations. The company’s platform is currently integrated with other fitness industry leaders such as Matrix Fitness, Life Fitness, ClassPass, FitnessKPI, PS-Tec and InBody.

The integration between Virtuagym and Hidden Profits is initially available to customers in the Benelux and DACH regions.

A Virtuagym spokesperson told Athletech News that the company plans to roll out the new lead management solution globally, although they couldn’t provide a timeline for future markets at this time.