Adidas and Entire Studios Team on Sleek & Stylish Training Essentials for the Ring and Beyond

Adidas and Entire Studios have teamed on a collection of minimalist activewear, shoes and accessories – here's when and where to buy online.

At NBA All-Star Weekend, Women in Leadership Embrace Wellness

At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.

Bodybar Pilates Plans To Double Studio Footprint in 2026

Bodybar Pilates is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to reach 73 total.

Inside the Political Issues Set to Shape the Fitness Industry in 2026

HFA's latest policy briefing covered federal rule-making, state-level wins, Medicare expansion and what the midterm elections mean for the fitness industry.

Open a Fitness Together Franchise: What You Need to Know

Open a JETSET Pilates Franchise: What You Need to Know

Open a Retro Fitness Franchise: What You Need to Know

Open a Sky Zone Franchise: What You Need to Know

Open a CKO Kickboxing Franchise: What You Need to Know

ATN Week in Review: Fitness & Pharma Are Growing Closer

Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.

Gunnar Peterson on Why Workout Intensity Still Matters in the Recovery Era

Celebrity trainer Gunnar Peterson discusses how he's approaching recovery, strength training and wellness tech in the modern fitness world.

Reforming Pilates Is Building a Three-Story Studio in an NYC Carriage House

A luxury Pilates brand is turning a vintage New York City carriage house into the largest Pilates studio in the U.S.

Why the Most Forward-Thinking Gyms Are Rethinking Collections 

How a long-ignored part of the member lifecycle is becoming a strategic lever for retention and revenue. For most fitness […]

Open an Alpha Fit Club Franchise: What You Need to Know

Alpha Fit Club was launched in Spring of 2019. The goal was to take NYC boutique inspired group fitness and bring it to the suburbs.

Open a D1 Training Franchise: What You Need to Know

D1 has trained over 100 NFL Draft picks and thousands of college athletes. Its mission is to be The Place For The Athlete.

Torque Fitness: Featured Franchise Supplier

Torque Fitness designs high-performance training solutions that set your facility apart, such as customizable storage and training systems.

Open a MADabolic Fitness Franchise: What You Need To Know

MADabolic offers a high-quality training program with a progressive yet sustainable approach to strength training for the everyday athlete.