Fit Body Boot Camp group
credit: Fit Body Boot Camp

Fit Body Boot Camp was founded in 2009 by Bedros Keuilian with a single studio and a contrarian idea: deliver the results of one-on-one training inside a 30-minute group format an operator could scale. Seventeen years later, that idea has grown to hundreds of locations across the U.S. and Canada — built on a model that consistently produces strong client retention and healthy margins for owners.

What makes the system work isn’t the workout; it’s who runs it. The majority of franchise partners don’t come from fitness; they come from corporate America, the military, sales and operations leadership, and family-first careers. Career changers, first-time business owners, and corporate professionals stepping into ownership for the first time — they all run the same playbook and produce the same results.

That’s by design. Every layer of the business — the marketing engine, studio buildout, staffing model, coaching and corporate-led lead generation — is built so a smart operator can step in without a fitness background and still hit performance benchmarks. We’re now expanding aggressively into the fastest-growing demographic in the industry with Fit Body Forever, our 60+ small-group program — giving existing owners a second revenue stream and new investors a category most franchise systems still ignore.

The mission hasn’t changed since 2009: build profitable, purpose-driven businesses that strengthen real communities. The opportunity has just gotten bigger.

What is your franchise’s unique selling proposition (USP)?

Most fitness franchises are built for fitness people. Fit Body Boot Camp is built for operators — a lean, 30-minute group-training model with done-for-you marketing, a proven playbook and two consumer programs under one brand (FBBC for ages 25–55, Fit Body Forever for 60+) that let a single location serve two of the industry’s most valuable demographics.

Fit Body Boot Camp woman
credit: Fit Body Boot Camp

How many units do you currently have? Additionally, how many new ones are opening per month and in which geographic areas are you most popular?

20 units, 2-3 per month, Texas, Michigan, Florida, California.

What are the key revenue streams for franchisees?

Recurring group-training memberships are the core revenue stream and the foundation of every Fit Body location. Owners layer on multiple high-margin add-ons:

  • Fit Body Forever: small-group training for the 60+ market, the fastest-growing segment in fitness
  • Nutrition coaching & transformation challenges: drive retention and higher member LTV
  • Branded apparel and merchandise

How is your brand positioned for future growth and expansion in the next 5-10 years?

The next decade is about doubling down on what already works — and stacking growth on top of it. We’re continuing to expand our location footprint across new U.S. and Canadian territories, with real runway in markets still underserved by quality group-training brands. Fit Body Forever, our 60+ program, layers a second recurring revenue stream onto every existing studio without requiring a second location.

What are the minimum capital requirements, initial investment costs and ongoing fees for franchisees? Furthermore, are financing or other fundraising options available?

  • Total Investment: $211,000 – $388,600
  • Net Worth Required: $100,000
  • Min. Franchise Fee: $54,600
  • Veteran’s Fee: $40,950
  • Royalty Fee: 5% gross revenue
  • Ad Fund Fee: $500 fixed fee

What training and support do you provide to franchisees, including marketing, advertising, technology, equipment and real estate?

Pre-launch: Our proven grand-opening system consistently drives 100+ paying people into a studio before the doors open. HQ runs the launch marketing, ad spend and lead generation directly.

Training: Owners attend Fit Body University — an immersive multi-day onboarding covering sales, marketing, operations, leadership and our full operating playbook.

Business coaching: Every owner is paired with a dedicated HQ Business Coach who works with them one-on-one to track KPIs, optimize performance and grow profitability.

Marketing engine: Done-for-you national advertising plus monthly campaign assets, local lead-gen and a private franchisee portal stocked with plug-and-play promotions and on-demand training.

Technology: Our proprietary CRM and email automation platform is purpose-built for the Fit Body model — managing leads, retention, member communication and reporting in one system.

Buildout: Compact studio footprints and lean equipment requirements keep buildout and operating costs low without sacrificing the member experience.

Fit Body Boot Camp staff
credit: Fit Body Boot Camp

Do you grant exclusive rights to a specific geographic area or are there any limitations on competition from other franchisees?

They have a protected territory based on population density.

What are the key contact details for reaching out to your company and exploring potential collaboration?

[email protected]