JL Marketing empowers gyms
credit: JL Marketing

JL Marketing is a performance marketing agency for fitness and wellness brands, from single locations to major franchises. JL runs and optimizes Meta and Google campaigns that consistently drive qualified leads and memberships, while our team handles the day-to-day execution so owners can stay focused on operations and growth.

What specialized solutions does your company offer to meet the needs of the fitness and wellness franchise industry?

At JL Marketing, we specialize in local digital advertising across Meta, Google and TikTok. With a proven track record supporting hundreds of locations and brands, we partner with independent businesses and major franchises across the health and wellness industry. Our mission is simple: we launch and manage high-performing digital campaigns that turn leads into loyal members, freeing you up to focus on running your business.

Why should franchise owners choose your company over competing providers?

Franchise owners choose JL Marketing because we deliver a proven, scalable system for member acquisition. Having successfully supported hundreds of locations, we understand the unique balance between maintaining franchise brand standards and driving local, hyper-targeted traffic.

We specialize in the channels that matter most, specifically Meta, Google and TikTok, and we handle the entire process from creation to management. Ultimately, franchisees choose us because our ads turn digital leads into actual members, giving them the peace of mind to focus entirely on the sales and run their business effectively.

Do you require an existing relationship with the parent franchise company to work with individual franchisees?

Not always, but it will depend on the franchisor requirements of their marketing partners. We work closely with the franchisor to maintain brand standards and provide the HQ team with important insights on performance.

While we frequently collaborate with major franchise networks, our services are fully optimized to support independent franchise owners directly. We are highly experienced at stepping into any brand ecosystem, adhering strictly to your existing brand guidelines and compliance standards while utilizing your corporate-supplied assets.

JL Marketing Pilates
credit: JL Marketing

What size franchise business does your company specialize in serving?

We work with franchise networks of all sizes, specializing in everything from single-unit independent owners to major national brands with hundreds of locations. Our scalable campaigns are tailored to drive local member growth whether you own one studio or dozens.

Can you share insights into the number and types of franchise brands your company has collaborated with?

JL Marketing is a trusted agency partner for leading health, wellness and lifestyle brands, including Xponential Fitness, F45 and Perspire Sauna Studios. Our franchise expertise also extends into specialized sectors like the meal-prep delivery space, youth gymnastics coaching facilities and indoor golf simulator networks.

What is the average total cost for your products and services, and under what circumstances might prices change?

Our goal has always been to provide highly accessible management fees that truly support the business owner. Our monthly rates scale dynamically depending on your specific campaign type and scope to ensure you only pay for what you need.

JL Marketing client
credit: JL Marketing

Where is your company’s headquarters located and do you have additional offices to serve clients effectively?

We are headquartered in San Diego, but as a digital agency, we proudly serve clients throughout the United States, Canada and internationally.

What are the key contact details for reaching out to your company and exploring potential collaboration?

You can reach our company at https://jlmarketing.com/contact-us/ or email us at [email protected].