From women’s longevity to the backlash against over-optimization, these shifts are set to define the booming global wellness economy.
As demand for women's strength training surges, Curves is scaling a franchise model built on psychological safety, and finding early traction with Gen Z.
With the femtech market projected to hit $267 billion by 2035, menopause care, wearables and fitness partnerships are reshaping women’s health.
A survey of over 3,000 women finds widespread misinformation, shame and lack of support around six key aspects of female health.
Gallup data links frequent exercise to lower stress, with women seeing the strongest mental-health benefits across key age groups.
Oura released its Year in Review report, which offers data-backed insights into global sleep, cardiovascular and step-count trends.
Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.
Perelel touts its commitment to clinical rigor and medically backed solutions catered to female physiology.
IdentifyHer launches Peri, the a wearable that detects and decodes perimenopause symptoms using AI and biosensing tech.
Dr. Gabrielle Lyon spoke with ATN about November being dedicated to muscle health, and why muscle is crucial to all other aspects of health.
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