The virtual and online fitness market is anticipated to reach $256.97 billion by 2032, up from $15.82 billion in 2022, per market research.
Meta and Puma have teamed up to prove that virtual reality can deliver an amazing fitness experience in the smallest of spaces.
Sam Cole, CEO of FitXR, predicts that mixed and virtual reality tech will soon become commonplace in gyms and fitness facilities.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
From CEO shakeups to celebrity endorsement deals to lawsuits, these fitness and wellness articles caught eyeballs in 2023.
The new Meta Quest 3 game uses hologram versions of professional dancers, which Les Mills says is a first for VR fitness.
Athletech News is proud to present the "ATN 23," our inaugural list honoring the Most Innovative Companies in Fitness & Wellness in 2023.
Connected fitness companies can use Asensei's Cloud Coach to analyze workout videos, enabling form-tracking and rep-count solutions.
The Xponential+ app is now available on the Meta Quest 3, bringing boutique fitness instructors right into people’s homes.
FitXR's VR fitness platform will feature music from ten Disney movies and shows, including The Lion King, Hercules and Frozen.
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