Sam Cole, CEO of FitXR, predicts that mixed and virtual reality tech will soon become commonplace in gyms and fitness facilities.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
From CEO shakeups to celebrity endorsement deals to lawsuits, these fitness and wellness articles caught eyeballs in 2023.
The new Meta Quest 3 game uses hologram versions of professional dancers, which Les Mills says is a first for VR fitness.
Athletech News is proud to present the "ATN 23," our inaugural list honoring the Most Innovative Companies in Fitness & Wellness in 2023.
Connected fitness companies can use Asensei's Cloud Coach to analyze workout videos, enabling form-tracking and rep-count solutions.
The Xponential+ app is now available on the Meta Quest 3, bringing boutique fitness instructors right into people’s homes.
FitXR's VR fitness platform will feature music from ten Disney movies and shows, including The Lion King, Hercules and Frozen.
An app developer alleges that Meta and Alo backtracked on a deal after learning that the developer also had plans to join rivals Apple and Pico.
Les Mills is taking its mixed martial arts experience to new heights with Quest 3 as the brand continues to target Gen Z.
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