Vitamins

Alo Yoga Launches Supplement Line, Continuing Wellness Push

The activewear brand is positioning itself to reach all verticals of wellness, partnering with Sephora in addition to releasing vitamin shots.

Mediterranean Diet

The 3 Best Reasons To Do the Mediterranean Diet, According to a Dietitian

The Mediterranean diet emphasizes eating plants and other whole foods. It's hailed by many doctors as the best diet for overall health.

Vitamin Shoppe private

Vitamin Shoppe Parent Co. Going Private in $2.6B Management Buyout

The Franchise Group says going private will help the parent company of The Vitamin Shoppe navigate a challenging economic environment.

FTC warning

FTC Issues Warning to Health & Wellness Companies: Show Us the Science, Or Else

The FTC issued a strong warning to hundreds of advertisers, including those in the health and wellness space, about false product claims.

Vegetables

It’s Going Around: Best Vitamins to Boost Your Immune System

While masking up and washing hands remain top ways to prevent illnesses, immune-boosting vitamins offer an extra guard.

care-of-target-news

Care/of Readymade Vitamin Products Now at Target

Care/of, founded in 2016, sought to take the desire to have everything customized and mail-delivered to the vitamin world.