As fitness consumers embrace weightlifting more than ever before, big-box gyms are embracing new offerings such as lifting-only rooms stocked with advanced equipment.
Freemotion provides the equipment and plan to help operators create an inviting strength training experience
Barry's now has 100 locations across 19 countries as it accelerates U.S. and international expansion following an investment from Princeton Equity Group.
Designed specifically for lifters, the new Fort wearable automatically tracks reps, velocity, range of motion and proximity to failure.
Nike's strength training equipment will roll out across 25 Everlast Gyms in the UK and Ireland, the sides announced.
To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.
Skelcore has tapped Cybex Eagle creator Roy Simonson and Freemotion veteran Hillis Lake to drive strength training equipment innovation.
American strength equipment maker REP Fitness is investing in global growth with the opening of a United Kingdom headquarters and flagship retail showroom.
In a Harvard study of more than 100,000 people, researchers found that exercise variety is better for living longer than sticking to one routine.
The fast-growing, U.K.-based strength equipment supplier is targeting major international fitness chains in markets across the world.
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