strength training

people lift weights inside a Zumba class

Zumba Launches Music-Driven Strength Training Class

Zumba debuts Zumba + Lift, a new strength-focused class that combines resistance training with the brand’s signature music-driven energy.

TRX Push-it

TRX Leverages Inclusive Design To Elevate Strength Training Staples

TRX’s new batch of tools upgrade time-tested movements to match modern needs around comfort and accessibility

The Gym Venice Targets Age 40+ Members With Smarter Training

At The Gym Venice, the over 40 crowd get training built for real results as the fitness industry’s most overlooked demographic steps forward.

man and woman run together
member exclusive

Breaking Down the Top Fitness Modality Trends of 2025

ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.

man uses Tonal 2 machine
member exclusive

At-Home Lifters Are Gravitating Toward Shorter Workouts

Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.

Garmin

Racket Sports, Pilates & HIIT Are Surging, Garmin Report Reveals

Racket sports dominated in 2025, while Pilates, HIIT and strength training also stayed strong, according Garmin's latest report.

Running Rules but Walking Is Booming, Too, Strava Data Shows

Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.

member exclusive

Creatine Goes Edible as Brands Look Beyond Gummies

As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.

New Report Shows Gen Z & Millennials Love Strength Training, Wearables

A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.

EGYM tech

EGYM Sees AI, Industry-Wide Collaboration as Drivers for the Future

EGYM knows it’s a pivotal time right now in the fitness industry — and the right steps to take as we all move forward