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Tonal competitor Speediance is offering hands-on demonstrations of its new at-home strength machine, signaling a bigger push into the Western market.
It’s a busy 2026 for Vision Fitness, as the equipment brand announced a significant expansion of its commercial portfolio — with more than 60 product launches planned for this year.
Europe's largest industry trade show featured nearly 200,000 attendees and the biggest brands across fitness, wellness and longevity.
As the performance race sector heats up, R.A.D. is bringing back its global Acid Athletics event, with expanded activations and community outreach
Hilary Duff is fronting Ladder's new campaign, joining the strength training app as it courts women rethinking cardio-first fitness routines.
Gymshark, one of the most recognizable performance apparel brands, is making the leap from retail to in-person fitness with the opening of its first gym.
Watson Gym Equipment explains why unique machinery and equipment will be critical to success amid the strength boom
Tone House's new program offers workouts designed to help runners build foundational strength for their sport.
Opening in Brooklyn's Williamsburg neighborhood, Tension aims to make weightlifting more accessible, safe and community-driven for women.
The American College of Sports Medicine has published its first new position on strength training in 17 years, calling for consistency over complicated routines.
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