The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Urban Iron, a hybrid race combining running and functional strength, sees participants travel to different fitness clubs in New York City.
With Bodypump Heavy, Les Mills aims to make lifting heavy weights less intimidating, thanks to the power of group fitness.
By focusing on consistency, MADabolic has built a formula for loyalty in an increasingly churn-heavy industry
Virtuagym has launched Connect, a sensor that tracks reps, sets and weights, gamifying strength training and cutting costs for fitness clubs.
Functional fitness brand Pvolve is contributing to the increased strength training demand, longevity movement and GLP-1 boom all at once
Gym NYC opens its Midtown gym, expanding its “Iron Paradise” across New York while setting sights on Miami, the Caribbean and Punta Cana.
Hydrow has launched a $2,295 Arc Rower, its most advanced machine yet, introducing HydroMetrics for precision, power and endurance scoring.
Eleiko launches next-gen sensor-ready barbells, extending its precision engineering into connected fitness as strength training demand surges.
Founded in Australia, The Yard Gym blends science-backed strength and conditioning, a fashion-forward vibe and strong franchise fundamentals.
The Tonal 1 Certified Refurbished Program allows customers to access the brand’s first-gen strength training system at a lower price point.
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