strength training
How to Empower Women Through Perimenopause and Beyond
Pamela Light, a peri/menopause and hormone expert explains how fitness professionals can best help women navigate the complex time.
Planet Fitness Bolsters Executive Team Amid Solid Metrics
Planet Fitness has onboarded two seasoned leaders as it looks to focus on the high-value rather than its low price
Echelon Announces New Products To Support Modern Day Fitness Solutions
With its newest products, Echelon continues to help clients with specific fitness needs through cutting-edge equipment.
Tonal 2 Features All-Black Design, New Strength Training Tech
The Tonal 2 allows users to lift up to 250lbs of digital weight and perform drop sets, among other strength training features.
Pvolve & Jennifer Aniston Kick Off 2025 with Strength Challenge
Pvolve’s has launched 'Strength Redefined,' a six-week workout program inspired by Jennifer Aniston’s fitness routine.
TechnoGym is Fueling the Great Comeback of Strength Training
Technogym is changing strength training through functional training, which focuses on movements involving multiple muscle groups and joints.
Pvolve President Talks 2025 Fitness Trends, Franchise Growth
Julie Cartwright discusses fitness trends, Pvolve's partnership with Jennifer Aniston and the brand's expansion plans.
Strength, Saunas & Supplements to Lead 2025, Life Time Finds
Life Time's 2025 Wellness Survey reveals key trends in health and fitness, giving a glimpse at what's top of mind for consumers.
Reebok Reenters the Performance Golf Category
Reebok is making a return to the golf world by partnering with Bryson DeChambeau and Crushers GC, a team in the LIV Golf League.
The Fitness & Wellness Trends To Watch in 2025
ATN analyzes fitness trends to watch in 2025, including the rise of longevity, the future of fitness wearables and strength training’s surge.
