The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Businesses such as restaurants and bars along the NYC Marathon route are cashing in on the running boom, with some getting as much as a 40% race-day boost
Vincent Mauri, a 25-year-old American marathoner, broke onto the scene this spring when he unexpectedly dropped the fourth-fastest time ever at a local race. His unorthodox training routine includes local Planet Fitness gyms
The cult-favorite NYC-based running brand known for its trendy apparel is expanding its footprint with a new Barcelona location, its first in Europe
The connected fitness giant unveiled three new treadmills and a host of AI-powered running features, marking one of Peloton's biggest moves under CEO Peter Stern
The outdoor brand will use Ironman’s global stage to push deeper into road running, with exclusive footwear and apparel rights, and a 2027 title sponsorship
As people increasingly look to build community through running, some race organizers are framing relays as unique team-building events
At a recent Willpower panel, leaders from top brands revealed their best strategies for organic marketing, building brand loyalty and leveraging strategic partnerships
The highly successful ultrarunner's brand, which has already made inroads in Europe and China, is looking to disrupt the American market by prizing sustainability above all
The race has participants running from gym to gym to complete multiple workouts — covering 8 miles in the process — as the rapidly growing brand taps local fitness communities across the U.S.
Across fitness and wellness, brands from Life Time to Therabody are seeing tremendous value from investing in run clubs and races — some see thoughtful brand integrations as the future of the sport
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