The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Running is becoming highly popular — for better or worse — as brands across fitness, wellness and beyond flood the once-niche sport
The upcoming New York City Marathon is valued at $339 million, with other top global races in cities like London, Paris and Chicago seeing similar surges
Ahead of this year's NYC Marathon, dozens of non-running brands — from Celsius to Band-Aid — are hosting events, shake-out runs and activations
Formerly OPS Run, the platform is expanding beyond digital tools with in-person experiences designed to bring run clubs together
According to retailers Fleet Feet and Zappos, runners are gravitating toward these shoes, gear and nutrition items ahead of the New York City Marathon
New Asics research finds people report spending 86% of their waking day not moving. The brand has built a campaign around getting them to move for 15 minutes
Serving as the title sponsor for World Major Marathons like Chicago and Boston, the banking giant sees a big opportunity to connect with younger consumers, who are flocking to races and run clubs
The smart ring maker is expanding its fitness capabilities with cardio-load measurement and upgraded VO2 max estimates, potentially positioning it to compete with more fitness-focused rivals like Whoop and Garmin
Let's take the stairs, national edition: the workout that fills 250 spots in minutes is bringing its DJ and coach-led workout to four new cities
Businesses such as restaurants and bars along the NYC Marathon route are cashing in on the running boom, with some getting as much as a 40% race-day boost
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