Fitness Business The 2026 NYC Marathon Broke All Records. What’s Next For Running? Ani Freedman Published: November 6, 2026 Share on Facebook Share on Twitter Share via Email Runners at the 2026 NYC Marathon (credit: Jeff Freedman) Running is becoming highly popular — for better or worse — as brands across fitness, wellness and beyond flood the once-niche sport The 2026 New… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Celsius New York City Marathon running