personal training
NASM Adds Personal Training Course on Mindful Drinking
The NASM course equips fitness professionals to guide clients in pursuing mindful alcohol consumption, a growing trend among Gen Z.
Equinox Names Health Advisory Board To Guide Holistic Wellness
The panel of experts will counsel the Equinox Fitness Training Institute (EFTI) to elevate programming for the brand's members and coaches.
Why Planet Fitness Is Winning the Race for Gen Z
With memberships at $10 a month, Planet Fitness continues to score big with young consumers, from the gym reluctant to personal trainers.
ISSA Educates the Next Gen of Boutique Fitness Instructors
As boutique fitness surges in popularity, ISSA is tailoring its educational programs to meet the unique needs of instructors and studios.
Fit To Coach? Why Fitness Coaches Should Practice What They Preach
Fitness coaches don’t need to have the strongest squat or the leanest physique, but they should practice certain daily behaviors.
Trainer Talks: How Kira Stokes Built a Top Fitness Brand
Founder of KSFit and The Stoked Method, Kira Stokes prides herself on a science-backed approach to fitness and long-term business planning.
Influencer Katy Hearn Rebrands Fitness App, Eyes AI Coaching
The female-focused fitness and virtual coaching app Fit by Katy, launched by Katy Hearn, has officially been rebranded to Sesh.
GymGuyz Celebrates Franchising Success, Touts Growth Plans
GymGuyz, a rapidly expanding mobile fitness franchise based in New York, projects 75 additional territories in 2024.
Fitness Professionals Get Access to Landmark Mental Health Certification
The John W. Brick Mental Health Foundation has helped to launch the world's first Mental Well-Being Certification for fitness professionals.
Trainer Talks: Michael Piercy on Developing Your Inner Athlete
Michael Piercy and The LAB Performance & Sports Science build confidence and skills in clients far beyond physical training.
