The new partnership makes Life Fitness / Hammer Strength the sole distributor of Merrithew’s Pilates equipment in the U.S.
Studio Grow will adopt FitGrid as its core comparative intelligence layer, giving its team access to standardized metrics and cross-booking-platform benchmarks.
To celebrate International Women’s Day, Alo is hosting classes at over 100 female-owned fitness studios across nine different countries.
Peloton is launching its first-ever Hyrox Training Program, a comprehensive 12-week plan designed to prepare members for the competition.
Canada Basketball is entering into a multiyear partnership with GoodLife Fitness that includes complimentary gym memberships stage joint activations.
Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.
Sound-conscious SoulCycle riders can now purchase reusable earplugs from Belgian brand Loop , which offer 17 decibels of protection.
Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.
The sleep tech company will support driver and team recovery; Eight Sleep branding will also be seen on Aston Martin Aramco Formula One cars.
Fulham FC is elevating player recovery through a new partnership with Australian wellness tech brand Bon Charge
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